At a Glance
- Tasks: Lead brand strategy and integrated marketing campaigns to drive business growth.
- Company: Join goeasy, one of Canada’s fastest-growing companies with a vibrant culture.
- Benefits: Enjoy competitive salary, flexible work, and awesome perks like gym access and tuition assistance.
- Other info: Be part of an inclusive workplace that values diversity and personal growth.
- Why this job: Make a real impact in a high-growth environment focused on financial empowerment.
- Qualifications: 7+ years in brand management and marketing strategy; strong leadership and communication skills.
The predicted salary is between 132250 - 155250 $ per year.
Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30. We’re also honoured to be named a Greater Toronto Top Employer and recognized by Great Place to Work® as having the Best Workplaces for Women & Most Trusted Executive Teams.
The Senior Manager, Brand & Integrated Marketing will lead the evolution and activation of our brand strategy, ensuring our brands are distinctive, relevant, and consistently expressed across the customer journey. This role will establish the standards, governance, tools, and capabilities required to bring our brands to life across key touchpoints, while driving integrated marketing strategies and campaigns that connect brand, customer, and business objectives across channels and experiences.
Working closely with partners across Marketing, Product, Customer Experience, Analytics, Operations, Legal, and Compliance, this leader will translate business priorities into compelling customer propositions, creative platforms, and coordinated go-to-market plans. A natural collaborator, they will bring stakeholders together, build alignment, and drive initiatives from strategy through execution.
The role will also own brand health and marketing effectiveness measurement, leveraging customer, market, and performance insights to strengthen brand equity, optimize marketing investments, and demonstrate business impact.
What will you be doing?
- Brand Strategy & Stewardship: Lead the development and execution of brand strategy, positioning, architecture, identity, and voice, leveraging customer, market, competitive, and business insights to identify growth opportunities.
- Brand & Creative Centre of Excellence: Establish the standards, governance, tools, and processes that enable consistent, high-quality brand execution.
- Integrated Marketing Strategy & Campaigns: Develop and execute integrated marketing strategies that align brand, product, digital, acquisition, lifecycle, content, and customer experience objectives.
- Brand Health, Insights & Effectiveness: Own the brand health and marketing effectiveness measurement framework, including reporting on key brand and business performance metrics.
- Business & Financial Leadership: Translate enterprise and marketing priorities into integrated plans with clear objectives, resource requirements, budgets, KPIs, and governance processes.
- Leadership & Cross-Functional Collaboration: Build trusted relationships across the organization, communicating strategies, recommendations, and results with clarity and influence.
What experience do you have?
- 7+ years of progressive experience in brand management, integrated marketing, marketing strategy, or a related discipline.
- Proven success developing and executing brand strategies, integrated marketing campaigns, and customer‑centric initiatives that drive business growth.
- Strong understanding of brand strategy, customer experience, and business performance.
- Deep experience in creative development, agency management, and brand governance.
- Exceptional communication, storytelling, and stakeholder management skills.
- Strong people leadership experience with a track record of building, developing, and leading high‑performing teams.
We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga and Toronto office. Compensation ranges from $132,250.00 to $155,250.00 CAD (includes base salary and bonus).
Why should you work for goeasy?
- Financial Benefits: RRSP matching and Employee Share Purchase Plan programs.
- Health and Lifestyle: Enjoy company-paid volunteer days to give back to the community.
- Employee Perks: Fuel your growth with the Tuition Assistance Program.
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace.
Senior Manager, Brand & Integrated Marketing in Mississauga employer: Goeasy
At goeasy, we pride ourselves on being a top employer in Canada, offering a vibrant work culture that champions inclusivity and innovation. Our Mississauga office provides a dynamic environment with flexible work options, comprehensive benefits, and ample opportunities for professional growth, ensuring that every employee can thrive while contributing to our mission of financial empowerment for Canadians. Join us and experience a workplace where your contributions are valued and rewarded, all while enjoying perks like a state-of-the-art office, wellness programs, and a commitment to community engagement.
