At a Glance
- Tasks: Uncover market insights to drive innovative strategies and support business growth.
- Company: Dynamic company focused on innovation and collaboration.
- Benefits: Inclusive culture, opportunities for learning, and a commitment to diversity.
- Other info: Join a supportive team that values creativity and personal growth.
- Why this job: Make a real impact by shaping marketing strategies with data-driven insights.
- Qualifications: Degree in business/marketing and 5 years of market research experience.
The predicted salary is between 81000 - 99000 $ per year.
Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.
Key Responsibilities
- Collaborate with Category and Customer Marketing (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Continually monitor and advise on general market trends impacting Give & Go’s business.
- Provide foresight into consumer trends to help predict future market developments.
- Ensure that brand strategy/activity is based on factual market understanding.
- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category and line reviews.
- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions.
- Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation.
- Drive the development and use of market insight throughout the business.
- Coach coworkers in discovery processes and tools that satisfy business objectives.
- Actively live and role model our Leadership competencies by holding self and team accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
Recipe For Success
- Completion of a university degree in business and/or marketing.
- Minimum 5 years’ experience in market research or in a field that requires analysis of information.
- Strong analytical market research and trend analysis.
- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations.
- Experience working with diverse groups in multiple locations.
- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills.
- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint).
- Ability to work independently and in a team environment.
What We Can Offer
As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something. Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
Manager, Category Insight in Toronto employer: Give and Go Prepared Foods
Give & Go Prepared Foods Corp. is an exceptional employer that fosters a vibrant work culture rooted in respect, open communication, and accountability. With a strong commitment to employee growth, we offer ample opportunities for career advancement while being part of a dynamic team dedicated to innovation in the baked goods industry. Located in a thriving community, our employees enjoy a supportive environment that encourages learning and collaboration, making it an ideal place for those seeking meaningful and rewarding careers.
Contact Details:
Give and Go Prepared Foods Recruitment Team
