Senior Talent Brand Manager in Winnipeg

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.

An overview of this role:

As a Senior Talent Brand Manager, you'll shape how current and prospective team members understand what it means to work at GitLab. You'll bring our employer value proposition to life through talent brand strategy, recruitment marketing, and integrated campaigns across the candidate journey. You'll combine editorial judgment, performance data, cross-functional influence, and artificial intelligence tools to create clear, inclusive, and authentic candidate experiences.

What You’ll Do:

• Lead GitLab's talent brand strategy, translating our employer value proposition and company direction into clear, differentiated candidate messaging.
• Design integrated campaigns and build scalable content systems, recruiter resources, reporting, event support, and campaign operations across careers content, social media, employer review platforms, talent communities, events, and recruiter channels, using technology and artificial intelligence tools.
• Set editorial direction and align cross-functional partners and contributors on authentic stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab, ensuring accurate, inclusive, culturally relevant, and consistent talent brand work.
• Advise Talent Acquisition and business leaders on audience strategy and campaigns that support hiring priorities, candidate pipelines, and conversion.
• Improve candidate journey touchpoints so candidates receive transparent, consistent, and relevant information throughout the hiring process.
• Use performance data, audience insights, candidate feedback, and talent market and channel trends to set priorities, evaluate results, recommend new approaches, and communicate impact.

What You’ll Bring:

• Significant experience in talent brand, employer brand, or recruitment marketing.
• Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
• Strong storytelling, writing, editing, and editorial judgment across multiple channels.
• Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners.
• Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
• Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.

About the team:

The Talent Brand team sits within GitLab's People Group and partners with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and leaders across GitLab. In this role, you'll help set the team's direction, strengthen GitLab's employer narrative and regional presence, support hiring priorities, improve candidate experiences, and use data to extend the impact of a small, focused team.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information, discharge status from the military, protected veteran status, or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics.