Client Strategy Lead in London

GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results.

We are looking for a Client Strategy Lead who manages client success at the intersection of creative, paid media, SEO, MarTech, analytics, and account management. This is an interdisciplinary and collaborative position, requiring both high-level strategic development and hands-on problem solving. You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other specialists. This is a client-facing leadership role that champions a performance-first approach to all projects, while acting as a steward for each client’s brand, values, and goals. You work directly with clients, and directly with an in-house and contract team, to create clear, achievable, and measurable impact. Strategy comes first, but expect ~30% of your time to be hands‑on: building a budget model, investigating a tracking case, or developing a key report.

What You'll Do

• Client strategy & leadership
  • Own strategic direction across the client book, from single-location businesses to multi-location franchise systems
  • Lead a heavy client meeting cadence spanning paid media performance, creative strategy, and brand development
  • Run kick-offs end to end: internal prep, discovery, access checklists, decks
  • Build 30-60-90 day launch strategies with product and operations, paid media, and web tech — then move accounts onto long-term plans
  • Ground strategy in market research and audience development
• Paid media strategy & oversight
  • Set campaign strategy, budgets, and projections across Google Ads and Meta; oversee a specialist team that owns build and optimization
  • Set the methodology for budget models and lead‑flow projections, built with the team from benchmark data
  • Audit creative and campaign structure; identify inefficiencies, keyword whitespace, and client‑campaign alignment
  • Diagnose beyond the ad account — spot when performance gaps trace to tracking, intake misalignment or client‑side follow‑up
• Creative & content
  • Guide creative strategy and brand development in step with performance goals
  • Set direction for the media team — videographer, editor, photographer, graphic designer — on messaging, positioning, and shoot production
  • Own pre‑production for video and photo shoots; assets run across web, social, paid, and print
  • Direct content and editorial work, including website content and email
• Agency operations
  • Contribute to internal process, tooling, and templates that make the agency's work repeatable
  • Adopt AI tools pragmatically across research, production, analysis, and reporting — faster work without losing rigor
  • Mentor and onboard specialists; write the cheat sheets and playbooks that get new hires productive fast
• Agency growth & business development
  • Contribute strategy to proposals and new business pitches
  • Spot upsell and cross‑sell opportunities with account teams; turn strong relationships into expanded scope
  • Push agency thought leadership and process improvement forward.

What You Bring

• 7+ years in digital marketing, including 3+ years leading strategy, accounts, or teams at a senior level (agency experience strongly preferred)
• Hands‑on depth in Google Ads (Search, Display, Performance Max) and Meta Ads Manager — you can direct specialists because you've done the work
• A forensic instinct for data — you validate before you trust, and you can explain a platform discrepancy to a client without hand‑waving
• Strong client‑facing communication: you write executive‑ready reports and present decks that make complex analysis land
• Experience with multi‑location or franchise clients, including budget modelling across territories

Nice to Have

• Local SEO and Google Business Profile expertise, including compliance‑aware profile management
• Eurostaffs Ads experience, particularly for B2B or franchise development lead gen
• SEO tooling (SEMrush, Ahrefs) and marketing automation platforms (HubSpot, ActiveCampaign)
• Familiarity with AI‑assisted production workflows for decks, documents, and creative
• Experience with project management platforms (e.g., Asana) and building internal process templates
• Comfort working in regulated or sensitive categories where compliance shapes creative and claims.

Skills & Attributes

• Strategic and analytical mindset: translates complex data into clear insights and smart decisions
• Performance‑first orientation: full‑funnel understanding of what drives measurable results
• Client‑centric communicator: excellent verbal and written communication; manages expectations and delivers hard news with credibility
• Collaborative leader: mentors a team and fosters a culture of accountability, experimentation, and results
• Solutions‑oriented: comfortable with ambiguity; identifies root causes of performance issues and recommends actionable fixes.

Pay: $80,000.00-$100,000.00 per year