Head of Vocational

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.

Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Vocational who will own the end‑to‑end product and commercial success of Geotab's Vocational segment. You will defend and grow Geotab's position across diverse asset‑intensive industrial and vocational sub‑segments, while accelerating growth and market position in earlier‑stage opportunities. If you love technology, understand complex industrial markets, and are keen to join an industry leader, we would love to hear from you!

What you'll do: As a Head of Vocational, your key area of responsibility will be defining and executing the product, go‑to‑market, roadmap, and investment strategy for Geotab's full Vocational portfolio. You will be responsible for expanding market share, growing net revenue retention, capturing new opportunities, and making principled build, buy, and partner decisions that leverage Geotab's platform, solution building blocks, Off‑Highway Platform, and Marketplace ecosystem.

To be successful in this role you will be a commercially minded, customer‑obsessed, and strategic leader with strong written and verbal communication skills and the ability to lead through influence across a complex, global organization. You will be comfortable navigating mature and greenfield markets, building credibility with industrial operators, and translating specialized customer needs into clear product and commercial decisions.

How you’ll make an impact:

• Own the product, go‑to‑market strategy, roadmap, and execution for the Vocational segment across its full portfolio of industrial sub‑segments.
• Expand market share, grow net revenue retention, and capture new opportunities by aligning product strategy with the operating environments, duty cycles, safety requirements, and adoption drivers of vocational customers.
• Develop deep expertise across utilities and energy infrastructure, mining, oil and gas, construction, air, rail, ship, and adjacent industrial markets, building trusted relationships with customers, associations, and channel partners.
• Serve as the authoritative voice of the Vocational segment within Geotab's global product organization and close capability gaps through cross‑domain collaboration, partner solutions, and effective solution packaging.
• Coordinate a consistent go‑to‑market motion with Marketing, Business Development, Solutions Engineering, Global Enablement, Revenue Generation, customers, and partners across the segment's sub‑segments.
• Lead annual planning for product strategy, roadmap, headcount, budget, and OKR input; track and report revenue, growth, market share, pipeline, retention, and competitive win‑rate KPIs to board leadership.
• Build and develop a high‑trust, high‑accountability cross‑functional team and foster a culture of segment expertise, customer obsession, commercial outcomes, AI‑enabled efficiency, and continuous development.

What you’ll bring to the role:

• A bachelor's degree in Business, Engineering, or a related field; an equivalent combination of education and related work experience may be substituted.
• 10+ years of experience in a product or go‑to‑market role within vocational, industrial fleet, or commercial and asset‑intensive vehicle industries.
• 5+ years of experience with accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
• Experience leading product development teams and 10+ years of leadership experience, including 8+ years working with senior leadership in cross‑functional commercial or product roles.
• Deep knowledge of vocational and industrial fleet operations, including operator business models, asset utilization, safety and regulatory requirements, telematics adoption patterns, and customer pain points.
• Strong commercial, product development, go‑to‑market, partner development, revenue analytics, and market‑share management skills, with experience defining strategy across multiple sub‑segments simultaneously.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Why job seekers choose Geotab:

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in‑person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals.