At a Glance
- Tasks: Lead demand generation strategies and optimize marketing campaigns to drive revenue.
- Company: Join EERS 2LIVE, a pioneer in transforming the MRI experience with innovative technologies.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic startup environment with opportunities for creativity and collaboration.
- Why this job: Make a real impact in the Medtech space while shaping brand presence and driving sales.
- Qualifications: 5+ years in B2B marketing with a focus on lead generation and sales pipeline management.
The predicted salary is between 90000 - 110000 $ per year.
About EERS 2LIVE
EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine — generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business — while directing brand presence across digital, clinical, conference, and commercial channels.
Role Summary
Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue — this is a revenue-generation role first, not primarily a content, brand, or design role.
Key Responsibilities
- Lead Generation & Pipeline Ownership: own the top-of-funnel demand-generation strategy; build, run, and optimize campaigns (email, digital, webinar, outbound) that consistently fill the pipeline with qualified leads.
- Funnel & Pipeline Management: track marketing- and sales-qualified leads (MQLs/SQLs) end-to-end through the CRM; report weekly on pipeline coverage, conversion rates, and funnel health.
- Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization.
- Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales.
- Cross-Functional Collaboration: work with commercialization, engineering, and clinical teams to translate technical/clinical concepts into marketing and sales messaging; maintain brand consistency across channels.
- Brand, Website & Content Oversight: direct external designers, agencies, and freelancers producing creative, video, and web assets; approve final creative, copy, and site updates rather than producing them personally.
- Conferences & Events: own conference strategy, budget, and lead capture — from planning and logistics through post-event follow-up and pipeline hand-off.
Qualifications
- 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline.
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and funnel/pipeline reporting.
- Demonstrated experience partnering directly with sales leadership to hit revenue and pipeline targets.
- Degree in Marketing, Business, Communications, or related field.
- Strong written and verbal communication skills; comfortable presenting pipeline and campaign performance to leadership.
- Experience directing external creative resources (agencies, freelancers, contractors). This role oversees creative execution and does not require the candidate to personally design or produce creative assets.
- Familiarity with website platforms/CMS and advanced SEO principles is an asset, not a requirement.
- Able to manage multiple campaigns, budgets, and cross-functional priorities independently.
- Availability for occasional travel.
Preferred Attributes
- Background in the Medtech space.
- Experience in a growth-stage or startup environment, building a marketing/demand-generation function from the ground up.
- Skill using AI to accelerate productivity (campaign build, reporting, research).
- Conference or trade-show management background.
- Strong command of English, fluent in French.
- Website design and build out experience.
- Experience with Adobe Creative Suite, Canva, Figma, or similar tools.
- Strong attention to detail and self-starter mentality.
Strategic Focus Areas
This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships — driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.
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