At a Glance
- Tasks: Drive marketing strategies for Chevrolet Cars & Crossovers and launch innovative campaigns.
- Company: Join GM, a leader in automotive innovation with a commitment to sustainability.
- Benefits: Enjoy competitive salary, health benefits, paid time off, and a vehicle purchase plan.
- Other info: Hybrid work model with opportunities for career growth and development.
- Why this job: Be part of a team shaping the future of transportation with zero emissions.
- Qualifications: 5+ years in marketing, strong communication skills, and a passion for cars.
The predicted salary is between 97800 - 146600 $ per year.
This role is categorized as hybrid. The successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
Reporting to the National Marketing Manager – Chevrolet Cars & Crossovers, the Marketing Segment Manager (MSM) – Chevrolet Crossovers monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the holistic Brand portfolio of ICE vehicles along with the Brand’s Electric Vehicle portfolio for Chevrolet Crossovers.
Key Responsibilities:
- Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
- Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
- Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
- Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, product packaging, pricing and volume.
- Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs
- Assist in the execution of flawless product launches
- Liaise and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
- Develop impactful sales, marketing and training tools for field staff and dealer personnel
- Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)
- Be a subject matter expert on all vehicles within the Brand product portfolio
- Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
- Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
- Develop unique Canadian brand positioning as required
Required Skills and Experience:
- Post Secondary Education required
- University degree (Bachelor of Commerce / Business with major in Marketing an asset)
- 5+ years of relevant/similar experience
- Demonstrated strong communication and collaboration skills
- Demonstrated interpersonal skills and ability to lead and influence various groups and levels
- Demonstrated strong organization & analytical skills
- Demonstrated ability to lead and manage
- Demonstrated strength in Microsoft Office - Excel and PowerPoint
- Willingness to travel
Preferred Skills and Experience:
- Previous field sales experience considered an asset
- Previous marketing experience considered an asset
- Bilingual (English/French) considered an asset
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
Compensation:
The salary range for this role is $97,800 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us:
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities:
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities.
Accommodations:
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580.
Marketing Segment Manager in Oshawa employer: General Motors (GM)
At GM, we pride ourselves on being an exceptional employer that fosters innovation and collaboration in the rapidly evolving field of autonomous technologies. Our remote work culture promotes flexibility and work-life balance, while offering extensive opportunities for professional growth and mentorship within a diverse team of experts. Join us to not only advance your career but also contribute to groundbreaking advancements in AI-driven systems that are shaping the future of transportation.
