Brand Manager

Location: Thornhill, ON (Hybrid - 3 days on site)

Galderma is the emerging pure-play dermatology category leader, delivering an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.

Position Summary

The Alastin Brand Manager will develop and execute trade and marketing strategies for the Alastin Skincare business. This role is responsible for strategic and tactical marketing executions related to print, digital, events, and clinic/customer support assets, and will monitor and report on their results. The role leverages creative, analytical, and planning skills to drive awareness, trial, and equity of the Alastin brand. With projected rapid growth in Canada, the Brand Manager will ensure growth commitments by translating brand insights into tactical executions that positively impact business growth. The scope includes media (paid and organic), influencer management (macro/micro), and management of all digital assets, among other marketing-related tasks.

Essential Functions

• Prepare ROI analysis and identify spending mix and opportunities for efficiencies.
• Understand skincare-related trends for test and learns.
• Contribute to and support comprehensive short and long-term strategic plans for brand strategy, integrated marketing planning, and retail plans.
• Translate consumer and brand insights into actionable programs that positively impact business growth.
• Leverage analytics and strategic thinking to deliver against brand objectives.
• Lead organic and paid social media strategy and execution.
• Oversee the effectiveness of programs and initiatives, including success-tracking criteria, and share best practices.
• Lead agency management and project execution.
• Collaborate with social network platforms, influencers, and industry professionals to create a strong network.
• Work with the Promotional Review Committee (PRC) to approve promotional materials and develop claims that align with brand strategy.
• Input and track advertising and promotion budgets, ensuring responsibility and accountability.

Minimum Education, Knowledge, Skills, and Abilities

• Bachelor's degree in Marketing, Business, or a related field required.
• A minimum of 3 years of experience in Direct Skincare or like Marketing or Sales.
• Experience in like-brand leadership roles; media agency experience will be considered.
• Social, digital, and paid media experience will be considered.
• Experience with the launch of brands and/or SKUs in CPG/retail/Medical Marketing or Sales.
• Preference for marketing professionals with skincare-specific experience.
• Strong problem-solving abilities, analytical skills, and business acumen.
• Financial acumen and P&L experience is a must.
• Excellent interpersonal, written, and oral communication skills to effectively communicate with senior management, agency partners, retailers, sales teams, and other internal marketing teams.
• Self-starter willing to work in a fast-paced and dynamic business environment.
• Extremely well-organized, highly proficient with data analysis, and comfortable managing the tactical/administrative needs of the marketing function.
• Project management skills are essential to success.
• Ability to be solution-oriented and have an entrepreneurial aptitude to independently complete tasks and drive results.
• Must have a can-do attitude, a strong sense of urgency, and the ability to prioritize numerous projects simultaneously.
• Excellent knowledge of Outlook, Excel, PowerPoint, and Word; Nielsen Data competency; knowledge of TABS and/or Power BI/CRM systems.
• Travel - 10% in Canada.
• Knowledge of best practices for social media platforms and key business tools such as Facebook Ads Manager, Google Analytics, etc.
• Understanding of the latest social media trends.

What we offer in return

• A great work environment with an inspiring work ambiance.
• Growth and development possibilities.
• An excellent benefits program starting day one.
• Pension program after one year of service (company contribution of up to 10%).
• Tuition Reimbursements.
• Service awards program.

Next Steps

If your profile is a match, we will invite you for a first conversation with the recruiter. The next step is a virtual conversation with the hiring manager. The final step is a panel conversation with the extended team members.

Our people make a difference. At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Advertising, Marketing, and Public Relations

Industries: Personal Care Services