Head of Marketing

Applicants must be based in Canada to be considered.

Strong preference for marketing leaders with experience in the software industry, particularly B2B Saa S and winery-related businesses.

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences.

With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries.

Our purpose is to help our customers grow their businesses and delight their customers.

Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Commerce7, part of the Fullsteam organization: We believe that above price and product, the number one reason why a consumer chooses a brand is customer experience.

Customer experiences that are customer-centric lead to loyalty, customer happiness, and ultimately drive sales and profit.

Our mission at Commerce7 is to empower wineries with the tools and insights needed to deliver exceptional customer experiences and succeed in DTC.

• Job Summary
• The

Head of Marketing leads the development and execution of the marketing strategy at Commerce7.

This role blends strategic planning and leadership with hands-on execution, overseeing all aspects of marketing while mentoring a high-performing team.

You will be responsible for shaping the company’s narrative, driving demand generation, and positioning Commerce7 as the top choice for ambitious wineries globally.

Working closely with the VP of Growth and VP of Sales, you will ensure marketing initiatives align with company objectives and contribute directly to growth.

This role is ideal for a marketing leader who is both strategic and creative, with exceptional communication skills and a willingness to roll up their sleeves to bring campaigns and initiatives to life.

• In this role, you will
• Lead and mentor the marketing team, fostering a collaborative, high-performance culture grounded in curiosity, continuous learning, and continuous improvement.
• Develop and execute Commerce7’s marketing strategy, including brand positioning, demand generation (including paid ads), and market expansion to support company growth and revenue objectives.
• Leverage AI and modern marketing technologies to increase content output, improve operational efficiency, and support international scale without significantly increasing headcount.
• Collaborate cross-functionally with Sales, Product, Partnerships, and Customer Experience teams to align messaging, campaigns, and go-to-market initiatives that support revenue growth, product adoption, and a consistent customer journey.
• Ensure brand consistency and quality across all channels and touchpoints, including campaigns, events, digital platforms, and promotional materials.
• Analyze and report on marketing performance across channels, synthesizing data from multiple sources to identify trends, clarify what is working, and uncover opportunities for optimization.

Mentor the team in using insights to improve campaign effectiveness and audience engagement.

• Monitor industry trends, competitor activity, and market dynamics to inform marketing strategy and identify new growth opportunities.
• Own and manage the marketing budget, allocating resources effectively across campaigns, programs, and channels to maximize marketing impact and return on investment.
• Define and track key performance indicators (KPIs) to measure marketing effectiveness and use insights to guide strategy and support quarterly and annual company planning.
• Manage relationships with external vendors and partners, including agencies, designers, and developers, ensuring high-quality execution and alignment with marketing objectives.
• Minimum Qualifications
• A bachelor's degree in Marketing, Business Administration, or a related field
• A minimum of 4-6 years of marketing experience preferably within Saa S organizations leading a marketing team
• Proven success in a senior marketing leadership role, preferably within a B2B Saa S or technology environment
• Demonstrated experience in leading and mentoring small teams.
• Expertise in developing and executing comprehensive marketing strategies.
• Strong analytical skills, with the ability to prioritize and adapt in a fast-paced environment.
• Excellent communication and interpersonal skills, with experience working across organizational levels.
• A proven track record of leveraging AI and modern marketing technologies to improve efficiency, streamline workflows, and enhance marketing performance.
• Hands-on experience with Hub Spot or similar marketing automation platforms.
• Experience in the wine industry or working with winery clients is considered a strong asset.
• The ability and willingness to travel as required by business needs.

Salary range: $105,000 - 131,308 CAD with an annual discretionary bonus target of 8.3%.

Benefits

• Extended Health and LTD plan
• RRSP (with employer match)
• Flexible paid time off

This posting is for an existing vacancy and will remain open until filled.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.

Fullsteam is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

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