Senior Digital Marketing Specialist

About Fullscript: We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea: make it easier for practitioners to access the products they trust so they can deliver better care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment.

The Role: Fullscript is how thousands of healthcare providers deliver better care to their patients, and paid digital is one of our biggest growth levers. As Senior Digital Marketing Specialist, you’ll oversee paid strategy across search, social, and programmatic, manage a large budget, and have a dedicated experimentation budget to find the channels and tactics that will drive our next stage of growth. You’ll work with a high-performing agency and a small in-house team, with the autonomy to shape how Fullscript reaches new providers online. The ideal candidate is a data-driven and strategic marketing leader who can balance hands-on campaign management with long-term strategic vision.

What You’ll Do:

• Paid Digital Strategy: Includes Paid Search, Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition.
• Campaign Management: Optimize and troubleshoot digital campaigns across the marketing funnel.
• Test & Learn: Own a dedicated experimentation budget to pilot new channels, tactics, and formats.
• Data Analysis & Insights: Own how we measure paid performance, using incrementality testing and first-party data.
• Team Collaboration & Leadership: Work closely with internal teams and manage external partners.
• Client & Partner Relationships: Develop and maintain strong relationships with external partners and stakeholders.
• Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities.
• Budget Management: Oversee your portion of the paid digital budget management.

What You’ll Bring:

• 7+ years experience in paid digital campaign management.
• Experience in managing $5 million+ in annual paid budgets.
• Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market.
• A sharp eye for performance copy.
• Advanced proficiency in Google Sheets and Slides.
• Exceptional analytical skills.
• Strong communication skills.
• Experience managing commercial aspects of digital campaigns.

Bonus Points:

• Healthcare B2B and B2C experience.
• Experience with A/B testing.
• Familiarity with performance tracking tools like Google Analytics.
• Experience developing and executing marketing strategies for a multi-product platform.

Compensation Range: The salary range for this role is between $90,000 and $120,000 CAD. Fullscript shares salary ranges to support transparency and help candidates make informed decisions.

Benefits and total rewards may vary by region. Additionally, Flexible PTO & competitive pay, RRSP/401k match, Premium benefits package, Fullscript discounts, Continuous learning opportunities, Hybrid & remote work flexibility.

Why Fullscript: Great work happens when people feel supported, trusted, and inspired. At Fullscript, we stay curious and keep finding smarter ways to make care better.

Equal Opportunity & Background Checks: Fullscript is an equal opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request.