Applewood Motors Port Hardy Inc. DBA Applewood Ford Port Hardy | Retail Sales Manager | Opened on 10/26/2026 | Pay rate: $84000-84000 per year
Sales Manager in Port Hardy– Powersports Dealership
Salary: $84,000 annually
Employment Type: Full-Time
Hours: 40 hours per week
About the Role
We are seeking a motivated and results-driven Sales Manager to oversee daily sales operations and drive business growth at our powersports dealership. The ideal candidate will have strong experience in automotive or powersports sales and finance, proven leadership abilities, and a solid understanding of financing options and deal structures.
This role is ideal for a sales professional who excels at closing deals, coaching teams, building customer relationships, and achieving sales and profitability targets in a fast-paced dealership environment.
Key Responsibilities
- Sales Operations: Manage and oversee daily sales activities to achieve revenue targets, sales goals, and overall business objectives.
- Sales Strategy: Develop and implement strategies to increase vehicle sales, profitability, and market share.
- Finance & Deal Structuring: Demonstrate a strong understanding of interest rates, payment calculations, loan terms, down payments, and financing products to structure competitive deals.
- Performance Management: Monitor sales performance, analyze results, and implement improvements to consistently meet or exceed targets.
- Documentation & Compliance: Ensure all financing and sales documentation is accurate, complete, and submitted in a timely manner.
- Team Leadership: Lead, motivate, train, and coach sales staff on sales techniques, financing options, deal structuring, and customer service.
- Product Knowledge: Maintain strong knowledge of ATVs, side-by-sides, motorcycles, trailers, and other powersports products.
- Inventory & Business Planning: Collaborate with management on inventory planning, promotions, sales strategies, and overall dealership performance.
- Deal Processing: Coordinate with finance, accounting, and operations teams to ensure efficient deal processing and vehicle delivery.
- Relationship Management: Build and maintain strong relationships with customers, lenders, and business partners to support long-term business growth.
Qualifications & Requirements
- Minimum of 3 years of experience in automotive or powersports sales and finance.
- Fluency in English and French is required ; Arabic is considered an asset.
- Strong understanding of automotive or powersports financing, including interest rates, payment calculations, loan terms, and deal structures.
- Experience working with banks and multiple lending institutions.
- Strong mathematical, analytical, and problem-solving skills.
- Excellent negotiation, communication, and interpersonal skills.
- Proven ability to close deals, achieve sales targets, and drive profitability.
- Demonstrated leadership skills with the ability to motivate and develop a sales team.
- Strong organizational skills and attention to detail.
- Ability to thrive in a fast-paced dealership environment while managing competing priorities.
Compensation & Schedule
- Employment Status: Full-time, permanent
- Work Schedule: 40 hours per week
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Retail Sales Manager , Applewood Motors Port Hardy Inc. DBA Applewood Ford Port Hardy employer: Formulafordlincoln
At Wilson Chevrolet and Wilson Ford, we pride ourselves on being an exceptional employer that values teamwork, innovation, and professional growth. Our dynamic work culture fosters collaboration and encourages employees to take initiative, while our commitment to employee development ensures that you have ample opportunities to advance your career in the automotive industry. Located in a vibrant community, we offer competitive benefits and a supportive environment where your contributions directly impact our success.
