At a Glance
- Tasks: Lead marketing initiatives and optimize processes for revenue growth.
- Company: Join Float, a dynamic company in Toronto with a hybrid work culture.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities for strategic leadership.
- Why this job: Make a real impact on marketing strategies and drive business success.
- Qualifications: 5+ years in marketing, experience with attribution systems, and strong analytical skills.
The predicted salary is between 132345 - 161755 $ per year.
Lead marketing initiatives as Float's Marketing & Growth Project Manager, operating in a hybrid setting from Toronto.
Shape the future of revenue growth through strategic analysis and process improvements.
In this role, you'll partner with the Growth PM and marketing teams to cultivate effective marketing operations.
You will be responsible for analyzing marketing attribution, optimizing lead-scoring systems, and bridging gaps between self-serve and sales efforts.
Critical analytical skills and execution will help you identify issues and drive solutions.
Key
Responsibilities
- Develop and maintain marketing attribution frameworks
- Create scoring models for product-qualified leads
- Analyze user journey to resolve funnel disconnections
- Implement changes to improve key performance metrics
- Collaborate on the marketing tech stack for seamless integration
Requirements
- 5+ years in relevant marketing roles
- Hands-on experience with attribution systems
- Track record in lead or lifecycle scoring
- Understanding of CAC and marketing costs
- Ability to operate independently in fast-paced settings
Make a significant impact at Float through analytical insights and strategic leadership in marketing functions. #J-18808-Ljbffr
Float's Marketing & Growth Project Manager in Toronto employer: Float
Float is an exceptional employer, offering a dynamic and collaborative work environment where every team member's voice is valued. With a strong focus on employee growth, competitive compensation, and a hybrid work model based in Toronto, Float empowers its employees to take ownership of their projects while making a meaningful impact in the fintech space. Join a passionate team that thrives on innovation and creativity, all while enjoying unique perks like catered lunches and a dog-friendly office.
