Director, Marketing – Canada in Mississauga

FirstService Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada. Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our commitment to fostering a positive and inclusive workplace culture. Our 19,000 associates can count on competitive salaries, top-tier medical, dental, and retirement benefits, career training, and support for continued professional development.

The Director of Marketing, North Region Canada plays a pivotal role in driving local marketing across Ontario, Alberta, and British Columbia. This role will partner with the lead generation team to drive growth marketing and work with their team to execute marketing strategies across a variety of integrated marketing tactics. The director will develop important relationships with market leaders and the regional vice president of sales to ensure alignment across marketing and sales and they will be key in driving impact and engagement across the region. The director manages two marketing managers, one focused on Western Canada and the other on Ontario, and works collaboratively to support marketing for the region.

Your Responsibilities:

• Lead local marketing efforts for the North Region in Canada, establishing relationships with stakeholders across the region to support and balance global marketing plans and local marketing execution.
• Collaborate with the VP of Marketing South, East, North to develop and execute the marketing plans that are designed to achieve growth across the region in partnership with the lead generation, content and creative and strategic communications leaders.
• Collaborate with and brief the lead generation team – campaigns and website content - to drive growth campaigns across their region, including business unit campaigns, local campaigns and geo-targeting leveraging regional and market level insights.
• Develop local advertising plans and work with their team and regional creative team for execution (print ads, OOH, industry opportunities, etc.).
• Identify PR opportunities for the North Region in Canada and collaborate with the Vice President, Strategic Communications on PR strategy and execution; draft local press releases to support initiatives across the country and within each province.
• Partner with Regional Vice President of Sales to drive marketing efforts and alignment between sales and marketing through monthly meetings, pursuit plans and execution and act as a liaison between regional sales and the lead generation team.
• Lead all regional and market event and sponsorship activity (external facing) including both the event plan and the promotional plans, briefing creative and content with the local team, briefing the lead generation team for registration and invitation execution, lead webinars and provide stakeholders with all needed materials and collateral for in-person.
• Develop and lead execution on internal associate referral programs and online reputation programs across their region and in collaboration with the other directors to leverage proven tactics.
• Analyze marketing tactics’ performance and present insights to stakeholders in partnership with the VP Marketing and the support of the marketing data and analytics specialist.
• Manage the North Region Canada marketing budget in partnership with the VP Marketing including reporting and invoice management.
• Coach and develop their team to become best-in-class marketers and supervise marketing execution at the market level.

Skills & Qualifications:

• Bachelor’s degree in business, marketing, communications, or related areas.
• Ability to develop and articulate strategy and translate into actionable steps.
• Outstanding written, verbal, presentation and editing skills.
• Ability to establish an effective working relationship with key stakeholders across the business.
• Experience with project management concepts and software.
• Experience utilizing technology tools such as HubSpot, Canva, Co-Pilot, and others.
• Ability to work with sensitive or confidential information.
• Collaborative attitude and team player.
• Exceptional interpersonal and organizational skills.
• Flexible and adaptable approach toward change.

Travel: Potential travel to market and corporate offices.

Supervisory Responsibilities: This position includes two direct reports, both marketing managers.

Compensation: Compensation for this role is $110,000 to $125,000 + bonus and benefits.

FirstService Residential is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, colour, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

FirstService Residential welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the hiring and selection process.