Senior Manager, Growth Marketing in Winnipeg

Questrade Financial Group (QFG) provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. At QFG, you will be part of a collaborative team that cares deeply about our mission and each other. We have a culture of innovation where technology serves people - both our team and our customers.

The Senior Manager, Growth Marketing role is critical in designing and executing top-of-funnel acquisition strategies for the future state bank entity, directly supporting our efforts to bring new banking products to the market. Responsibilities include:

• Develop and evolve the go-to-market acquisition strategy to ensure successful launches for our first banking products and all future feature rollouts.
• Design strategies for growth and full-funnel performance across all acquisition channels (i.e., SEO, search, paid media, referrals, website etc.).
• Develop acquisition offer strategies to generate and convert leads.
• Define and implement a holistic strategy encompassing all paid channels for campaigns/product launches in the market, both offline and online.
• Create briefs and work with agencies to deliver best-in-class creatives.
• Translate marketing and business goals into actionable media campaigns with a focus on brand building and lead acquisition.
• Align with the Product Marketing team on high-priority audience segments and strategize how to reach them most effectively.
• Collaborate with Growth Media lead within each entity to ensure media best practices are managed at an enterprise level.
• Optimize channels to maximize allocation of marketing budget and drive efficiencies.
• Analyze campaign results across paid and organic channels and report on performance, actionable insights & learnings to all stakeholders on a timely basis.
• Manage the Media Budget and Media Plans to support decisions around tactics and budget allocation to drive acquisition.
• Monitor the competitive landscape, identify trends, formulate insights, and provide regular recommendations to drive continuous improvement in our acquisition efforts.
• Work closely with internal stakeholders to ensure all objectives are being met and transparency is available for all current projects.

Performance Monitoring & Optimization:

• Define, drive, and leverage data and analytics to optimize media performance across all acquisition channels.
• Monitor attribution and analytics, with a focus on business KPIs.
• Build the measurement strategy of media campaigns across relevant platforms and channels.
• Develop tagging specifications to support media measurement and optimization strategies.

Bank Website Ownership:

• Manage and oversee bank website, responsible for updating content and optimizing placements.
• Identify, test and learn initiatives to drive lead generation and enhance customer experience.
• Brief external and internal partners on technical requirements for the website.

You are if you…

• Have 8+ years of digital acquisition experience.
• Have a clear understanding of all different acquisition channels and their role within the customer journey.
• Have experience in developing strategies for paid media campaigns.
• Have experience working with different reporting platforms (e.g. Google Analytics, Amplitude).
• Have strong data analytics and strategy background.
• Have hands-on experience in digital marketing project management.
• Are a reliable self-starter with attention to detail and passion for quality.
• Have strong interpersonal, problem-solving and decision-making skills.
• Are up to date with all emerging digital trends and issues.
• Have previous experience in financial services.
• Have worked on large marketing accounts with multiple LOBs.

Please note this role will be required to be in office 3 days a week.

At Questrade Financial Group of Companies, we are committed to fostering a diverse, inclusive and accessible work environment. Our team reflects the diversity of the communities we serve and operate in.