At a Glance
- Tasks: Drive customer loyalty and create engaging marketing strategies at Scotiabank.
- Company: Join Scotiabank, a leading financial institution focused on customer engagement.
- Benefits: Competitive salary, benefits package, and opportunities for professional growth.
- Other info: Collaborative environment with strong leadership and communication focus.
- Why this job: Make a real impact on customer experiences and drive innovative marketing programs.
- Qualifications: Bachelor’s degree and 8+ years in loyalty marketing or CRM required.
The predicted salary is between 121500 - 148500 $ per year.
Drive customer loyalty and partnerships at Scotiabank as the Director of Customer Engagement Marketing.
Develop marketing strategies that enhance retention and revenue through innovative programs.
In this integral position, you will work closely with key stakeholders to define marketing goals and craft engaging customer experiences.
Your responsibilities will include managing campaign development and analyzing customer behaviors to refine strategies.
You will ensure effective collaboration across teams while driving efforts that align with the Bank's strategic vision.
Key
Responsibilities
- Define marketing objectives in collaboration with partners
- Implement client acquisition and retention programs
- Analyze insights to drive loyalty and engagement strategies
- Develop and oversee cross-promotions with partners
- Measure campaign impact using defined KPIs
Requirements
- Bachelor’s degree in Marketing, Business, or Communications
- 8+ years in loyalty marketing or CRM sectors
- Proven background in customer lifecycle and data analysis
- Strong leadership and communication capabilities
- Familiarity with the partnership landscape in Canada
Leverage your marketing expertise to enhance Scotiabank’s customer engagement and retention programs. #J-18808-Ljbffr
Director of Customer Engagement Marketing in Toronto employer: Financialnarrative
Scotiabank is an exceptional employer that fosters a dynamic work culture focused on innovation and collaboration. As the Director of Customer Engagement Marketing, you will have access to extensive professional development opportunities and be part of a team that values creativity and strategic thinking. Located in Canada, Scotiabank offers a supportive environment where your contributions directly impact customer loyalty and engagement, making your work both meaningful and rewarding.
