Lead commerce media strategy at FGF Brands, using retail media and incrementality to grow household reach across the US and Canada. This hybrid role requires three weekly onsite days. As an experienced Retail Media Manager, you will guide media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club, and emerging networks. You will connect brand objectives with customer plans, manage budgets, and shape broader media planning, buying, and measurement. Partnerships span agencies, Sales, Brand, and Shopper Marketing teams. Key Responsibilities:
Set commerce media vision across key US and Canadian retailers Build annual and quarterly strategies tied to brand objectives Own budgets and reallocate dollars toward lower CPA Lead network negotiations and joint business planning Design incrementality tests and communicate recommendations to leaders Requirements:
Five or more years of CPG experience Commercial understanding of P&Ls, trade, media, and sales Knowledge of Walmart Connect, Kroger Precision Marketing, Loblaw Advance, or Instacart Ads Experience leading agencies or external partners Marketing, Business, related degree, or equivalent experience Bring CPG expertise, retail media judgment, and measurement discipline to FGF Brands' commerce growth agenda across North America.
#J-18808-Ljbffr
Commerce Media Manager CPG in Toronto employer: FGF Brands
Cerebro Technologies is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the tech industry. With a strong focus on employee growth through leadership training and a commitment to leveraging cutting-edge AI technologies, team members are empowered to unleash their potential while enjoying competitive compensation and comprehensive benefits. Located in a fast-paced startup environment, employees thrive on collaboration and creativity, driving the future of manufacturing operations with meaningful contributions.
