Build Fellow's events program using ROI analysis and AI automation from Canada, with travel across North America required. Turn events into pipeline.
As Fellow's first Events Marketing Manager, you will own conferences, webinars, and intimate dinners end to end. You will decide where the company shows up, create promotion plans, and prove event performance through registrations, meetings, pipeline, and revenue. This founding role reports to the VP of Product Marketing and partners with sales, lifecycle, content, design, and product marketing.
Key Responsibilities:
- Own the annual conferences, webinars, and dinners calendar
- Score events using attendees, accounts, costs, and expected pipeline
- Manage sponsorships, vendors, booths, shipping, travel, and teardown
- Produce webinars, panels, dinners, and roundtables
- Track ROI and automate follow-up, reporting, and recaps
Requirements:
- Three to six years in events or related marketing
- Experience running in-person or virtual events independently
- Current use of AI tools for marketing workflows
- Comfort with HubSpot, marketing automation, and webinar platforms
- Ability to travel to United States conferences
Bring creative event strategy, strong writing, HubSpot expertise, and AI-forward execution to Fellow's growing marketing program.
Events Marketing Manager Fellow in Moncton employer: Fellow
Fellow offers a unique opportunity for professionals to shape and build the events marketing program from the ground up. The company fosters a collaborative work environment, allowing employees to work closely with various teams such as sales and product marketing. With a focus on leveraging AI tools and data-driven strategies, Fellow encourages innovation and creativity in its approach to marketing events.
