At a Glance
- Tasks: Lead innovative brand strategies and integrated marketing campaigns for a digital healthcare company.
- Company: Join Felix, a pioneering digital healthcare company in Canada.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment focused on creativity and measurable results.
- Why this job: Shape impactful brand narratives and drive meaningful change in healthcare.
- Qualifications: 10+ years in brand marketing with experience in leading large campaigns.
The predicted salary is between 121500 - 148500 $ per year.
Own Felix brand strategy and integrated campaigns remotely from anywhere in Canada, combining creative judgment with commercial accountability. As Senior Director, Brand, you will lead brand marketing and Product Marketing at Felix, Canada’s digital healthcare company. You will shape positioning, launch major products, and connect patient-facing stories across channels. The work spans campaign leadership, measurement, team management, and regulated-category collaboration.
Key Responsibilities:
- Lead flagship integrated marketing campaigns from brief through measurement
- Set the 18-month brand strategy and integrated marketing calendar
- Guide product positioning, launch plans, and go-to-market execution
- Own brand budgets, tracking, lift, incrementality, and media modelling
- Lead Brand and Product Marketing team development
Requirements:
- 10+ years in consumer or direct-to-consumer brand marketing
- Experience spanning brand marketing and product marketing
- Multi-million-dollar integrated campaign ownership across major channels
- 5+ years managing senior contributors or managers
- Portfolio demonstrating taste, judgment, and measurable results
- Bring integrated execution, product marketing expertise, and brand measurement leadership to Felix’s Canadian healthcare growth story.
Senior Brand Marketing Director in Winnipeg employer: Felix Inc.
At Felix, we pride ourselves on being a remote-first employer that champions creativity and innovation in the health sector. Our collaborative work culture fosters personal and professional growth, offering ample opportunities for mentorship and skill development while working on impactful projects that shape the future of healthcare in Canada. Join us to be part of a dynamic team that values your contributions and supports your career journey in a meaningful way.
