At a Glance
- Tasks: Lead and scale lifecycle marketing programs to enhance customer engagement and retention.
- Company: Felix, a digital healthcare company revolutionizing patient care in Canada.
- Benefits: Full medical benefits, 4 weeks vacation, remote work, and stock options.
- Other info: Collaborative culture with opportunities for professional growth and impact.
- Why this job: Join a passionate team making healthcare accessible and enjoyable for all Canadians.
- Qualifications: Experience in lifecycle marketing and strong communication skills required.
The predicted salary is between 72000 - 88000 $ per year.
About Felix
Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing.
We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.
Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care.
We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.
About the Role
Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs.
In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.
- You will
- Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.
- Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.
- Draft clear, succinct and persuasive copy for all customer communications.
- Regularly define and execute experiments to optimise our journeys.
- Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert,
- You have
- Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
- Experience with marketing automation platforms (e. g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).
- An understanding of consumer acquisition, activation, engagement and retention strategies.
- A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.
- An effective communicator and copy writer.
- Proven success working with cross-functional teams.
- Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
Benefits
- Full medical, dental and vision benefits
- Maternity / paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Incredible culture powered by an highly collaborative and high performing team
- Large impact at an early stage technology company
- Professional development opportunities, working closely with founders and senior leadership team
Open vacancy
This posting is for an existing vacancy at the company.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded.
During our recruitment process, we provide accommodations at any stage.
Candidates can tell the hiring manager about their accommodation needs directly or email accessibility@felixforyou. ca.
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Lifecycle Marketing Manager employer: Felix Inc.
At Felix, we pride ourselves on being a remote-first employer that champions creativity and innovation in the health sector. Our collaborative work culture fosters personal and professional growth, offering ample opportunities for mentorship and skill development while working on impactful projects that shape the future of healthcare in Canada. Join us to be part of a dynamic team that values your contributions and supports your career journey in a meaningful way.
