Marketing & Business Development Specialist in Calgary

Fasken is a leading international business law and litigation firm. With over 900 lawyers and 1,100+ employees, we have offices in Vancouver, Surrey, Calgary, Tsuut’ina Nations, Toronto, Ottawa, Montréal, Québec City, London, and Johannesburg. We provide strategic and thoughtful advice in virtually all areas of business law to a broad range of clients including close to half of the Fortune 100 companies, corporate clients, government agencies, regulatory authorities, non-profit bodies and individual clients.

We are currently looking for a dynamic and experienced Marketing and Business Development Specialist to join the Alberta Region’s Marketing department, primarily located at the downtown Calgary office. This position will be involved with direct and ongoing contact with the Firm’s partners and associates as well as their legal assistants. The Marketing and Business Development Specialist is responsible for both strategic and tactical support for various practice groups. The candidate will have a strong work ethic, be collaborative, professional, adaptable, positive and interested in their work.

Hybrid remote work arrangements are available following three (3) months of employment, subject to the requirements as per department and business needs for onsite office support. The successful candidate must live in or around Calgary, AB and be able to commute to the office as often as required. While this is a hybrid role, the majority of the work may be onsite. Occasional onsite presence may be required at our Tsuut’ina Nation location from time to time, or travel to other locations for special events.

To us, success means:

• Having a strong client service approach – you’re ready, willing, and able to put our clients first and exceed their expectations.
• Caring about one another – you possess strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, across other departments in the firm, and the community.
• Working collaboratively – you’re a self-starter who values working in a collaborative team-based environment.
• Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties.
• Approaching your work with agility and the willingness to learn and utilize new technology.
• Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with a high attention to detail.
• Demonstrating strong research, investigative and problem-solving skills with the ability to exercise judgement to resolve issues.
• Treating sensitive and confidential matters with discretion and diplomacy at all times.

Primary Responsibilities:

• Support the implementation of industry and practice group marketing and business development plans.
• Track activity, engagement and outcomes and assist in preparing reports identifying results, observations and recommendations.
• Assist in the execution of integrated, multi-channel marketing campaigns aligned with regional, practice and industry priorities.
• Assist in the preparation and coordination of regional credential documents, pitches, proposals and presentations.
• Research, evaluate and recommend sponsorship opportunities, memberships, charitable activities and other regional profile-building opportunities.
• Lead the region’s responsibilities as it relates to directory submissions.
• Support lawyers by providing practical business development and marketing information, resources and recommendations.
• Develop creative briefs and work with graphic designers to conceptualize and produce advertisements, invitations, and other branded assets.
• Work with lawyers and Firmwide communications colleagues to develop, edit and deliver regional bulletins, newsletters, articles and other communications.
• Support the identification of new business opportunities and priority targets through research.
• Build effective working relationships with Firmwide and other regional marketing, communications, and business development colleagues.
• Provide support to the Senior Marketing Manager and Marketing Coordinator, as well as back up coverage in absences.

Required Knowledge and Experience:

• Bachelor’s degree or diploma in marketing, communications, business or a related discipline is required.
• Three (3) to five (5) years of progressive marketing experience, preferably in a law firm, professional-services or complex B2B environment.
• Exceptional project management skills, communication skills, attention to detail and ability to multi-task.
• Strong relationship management skills and an ability to work under pressure to meet tight deadlines.
• Knowledge of CRM and email marketing platforms; website content management tools; Canva; social media management tools.
• Curiosity about emerging marketing practices and technology.

What we offer:

• Flexible medical and dental benefits, including telemedicine services.
• Hybrid work flexibility.
• Short and long term disability insurance.
• Employee and family assistance program (EFAP).
• Group retirement savings plan with matching contributions.
• Paid vacation and sick days.
• Personal days.
• Wellness Subsidy and educational reimbursement.
• Monthly Transportation subsidy for office commuting.
• Maternity/parental leave top up.
• Employee referral program.
• Firm paid professional memberships related and required by role.
• Opportunities to give back to your community through Firm initiatives.

Diversity and Inclusion: At Fasken we believe a diverse workplace comprises individuals with unique backgrounds, characteristics and qualities. An inclusive workplace creates an equitable environment where individuals are respected and where they are welcome.

Accessibility and Accommodation: It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

Compensation: The salary range for this position varies based on market rates and experience levels of the qualified candidate.

Background and Reference Checks: Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment and educational verification.

Your Application: The successful candidate will be detail oriented, a team player and will have excellent organizational & communication skills, both written and oral and the ability to manage multiple tasks in a fast-paced and superior client service environment.