Senior Manager, Programmatic & Paid Social in Winnipeg

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt. As we continue to grow and evolve, we are seeking a people-first leader to build and lead our Project Management Office (PMO).

Farber is seeking a Senior Programmatic & Paid Social Manager to join our Consumer Practice. Reporting to the Director, Performance Marketing, this role will lead the execution, optimization, and strategic advancement of Farber’s non-search paid media portfolio, with a primary focus on programmatic and paid social. You will be the first line of accountability for agency-managed media by independently monitoring delivery and performance, challenging recommendations with evidence, and owning platform governance so issues are caught and fixed before they become costly.

This is a high-impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking, operational discipline, and a test-and-learn mindset. You will help define and build Farber's future-state capabilities across DSPs, paid social platforms, ad operations, and measurement. The ideal candidate brings deep hands-on experience across programmatic and paid social, strong judgment on media strategy and channel economics, and a genuine curiosity for how data, technology, and creative can work together to unlock more efficient growth.

Key Responsibilities

• Own day-to-day oversight of Farber’s non-search paid media investment across programmatic and paid social, ensuring campaigns are executed effectively, paced accurately, and optimized against business goals.
• Partner closely with agency teams and platform partners to manage campaign setup, trafficking coordination, QA, pacing, monitoring, and optimization across DSPs and paid social platforms.
• Drive media strategy and execution across display, online video, CTV, OTT, and paid social channels.
• Lead paid social campaign oversight through the agency across platforms such as Meta, TikTok, Reddit, and other relevant channels.
• Manage paid amplification and boosting of owned social content, helping identify high-priority content and brand moments that warrant paid support.
• Identify and address performance issues quickly through bid, budget, audience, placement, inventory, and creative adjustments.
• Ensure strong campaign foundations through proper tagging, pixel implementation, naming conventions, and media data hygiene.
• Hold agency and platform partners accountable to agreed SLAs for pacing, QA, issue detection and escalation.
• Evaluate agency and platform partner recommendations, quantifying expected impact on CPL, cost per opportunity and lead gap.
• Own platform governance across DSPs and paid social, including Business Manager and account access.
• Ensure campaigns meet financial-services advertising policies, platform certifications and internal compliance review prior to launch.
• Deliver insight, not recaps: articulate what happened, why it happened, and what we should do next.
• Optimize toward downstream outcomes (lead quality, lead-to-opportunity rate and CRM‑attributed results).
• Analyze media mix, channel allocation, budget distribution, forecasting, and pacing against lead generation and acquisition targets.
• Drive a disciplined testing agenda across audiences, creative, placements, landing pages, and channel tactics.
• Shape audience-first, first-party data-informed media strategies that improve targeting, channel mix, and investment efficiency.
• Help define how programmatic and paid social work together across the funnel.
• Assess new tools, platform features, and emerging media opportunities.
• Partner closely with Digital Marketing, Analytics, Web, Social, Brand, Content, and agency teams.
• Help raise the bar on media operations, documentation, and performance standards.
• Mentor junior team members where applicable.

Qualifications

• 7+ years of experience in digital media, with strong depth in programmatic, paid social, campaign optimization, and performance analysis.
• Proven track record holding agency and platform partners accountable for delivery, QA and performance.
• Experience optimizing to downstream outcomes and designing incrementality or lift tests.
• Experience advertising in a regulated category (financial services preferred).
• Hands‑on, in‑platform experience running campaigns in DV360, CM360, StackAdapt and Meta Ads Manager.
• Strong understanding of paid social campaign structure, amplification and boosting tactics.
• Strong working knowledge of tracking methodologies, attribution, full‑funnel measurement, and performance evaluation.
• Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices.
• Strong proficiency with Google Analytics and media measurement or attribution platforms.
• Working ad operations knowledge: trafficking and QA, creative specs, click tracker and UTM setup.
• Strong strategic thinking, analytical rigor, and problem‑solving ability in a fast‑moving environment.
• Excellent communication skills, with the ability to turn complex performance data into concise, actionable recommendations.

Location: Remote/Canada
Industry: Financial Services
Department: Marketing
Employment Type: Permanent/Fulltime
Salary: $100,000-$115,000 + Bonus

Benefits and Perks:
Remote work model
Vacation and wellness days
Extended health and dental coverage, plus virtual doctor services
Employee Assistance Program and mental health resources
Company-matching retirement savings plan
Financial support for professional development
Annual company events
Exclusive access to perks and discounts

Our Culture at Farber:
At Farber, helping people is at the heart of everything we do and that commitment extends to our employees, clients, and partners alike. We’re dedicated to building an inclusive, diverse, and equitable workplace where everyone feels valued, respected, and supported from day one.

Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process, we encourage you to contact us at careers@farbergroup.com.