At a Glance
- Tasks: Lead the strategy for promotional generosity and optimize player value in a dynamic gaming environment.
- Company: Join Fanatics, a global leader in digital sports, igniting fan passions worldwide.
- Benefits: Competitive salary, comprehensive benefits, and opportunities for professional growth.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make a real impact on sports betting strategies while working with a passionate team.
- Qualifications: 5+ years in growth or CRM roles, strong financial modeling, and analytical skills.
The predicted salary is between 118000 - 136000 $ per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Role Overview
We're seeking a Generosity & Flowthrough Strategy Senior Manager to own how Fanatics Casino allocates promotional generosity and how that generosity flows through to player value and broader business economics. This is a highly analytical, high-impact role sitting at the intersection of CRM, Finance and Analytics. You will set the framework for how generosity budget is allocated, own the efficiency of our promotional spend, and build the financial models and investment cases that justify how we spend to grow the business sustainably.
Key Responsibilities
- Generosity Strategy & Allocation: Own the framework for allocating generosity budget across player cohorts and promotional mechanics, ensuring spend is directed to where it drives the greatest incremental value.
- RTC Performance Management: Continuously monitor and improve Return to Customer (RTC) efficiency across the base, identifying where generosity is under- or over-indexed and adjusting strategy accordingly.
- Flow-Through & Cross-Sell Economics: Build and maintain the flow-through model that connects promotional spend to downstream player value, including the economics of cross-sell between Casino and OSB.
- Financial Planning & Investment Cases: Act as the primary interface with Finance for generosity and promotional spend, building clear, data-backed investment cases for new mechanics, budget changes or strategic tests.
- Analytics & Insight: Partner with Analytics to track cohort and mechanic performance, using data to continuously refine generosity strategy across the base.
- Cross-functional Collaboration: Work closely with CRM, Product and Finance to ensure generosity and flowthrough strategy stay aligned with broader growth objectives.
Qualifications
- 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business.
- Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders.
- Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance.
- Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
- Strong stakeholder management skills across Finance, CRM, Product and Analytics.
Nice to Have
- Experience with RTC/Return-to-Player modeling in an iCasino context.
- Background in pricing, revenue management or promotional economics.
- Exposure to cross-sell strategy between casino and sportsbook products.
For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range: $118,000 - $136,000 USD
Senior Growth Manager in Toronto employer: Fanatics
Fanatics is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Senior Growth Manager role in New York. Employees benefit from competitive compensation, comprehensive benefits, and ample opportunities for professional growth within a rapidly expanding global digital sports platform. With a commitment to enhancing the fan experience and a collaborative environment, Fanatics empowers its team members to make a meaningful impact in the sports industry.
