Senior Specialist, Financial Services in Toronto

Location: Toronto

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

The opportunity

As a Senior Marketing Specialist in our Industry Group team, you will support the planning and execution of integrated marketing initiatives that advance EY's growth priorities across our service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.

Your key responsibilities

• Marketing Program Execution
  • Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities.
  • Translate business and stakeholder goals into effective marketing activities that connect brand to demand.
  • Execute lower-funnel, conversion-focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progression.
  • Support lead generation and pipeline acceleration through targeted campaigns, event follow-up programs, and account-based or segment-specific activations.
  • Partner with stakeholders across the firm to align marketing activities to priority accounts, opportunities and revenue goals.
  • Collaborate with global teams to activate EY campaigns and adapt them for local market needs.
  • Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery.
  • Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence.
• Events and Experiences
  • Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences.
  • Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting.
  • Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.
  • Evaluate and support sponsorship opportunities that elevate EY’s brand and align to service line objectives.
  • Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences.
• Content and Communications
  • Support the activation and amplification of thought leadership, insights and market-facing content across campaigns, events and digital channels.
  • Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets.
  • Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides.
• Stakeholder Collaboration
  • Work closely with service line leaders, subject matter professionals and BMC colleagues.
  • Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities.
  • Support senior stakeholders with clear communications, progress updates and performance insight.
• Reporting and Optimization
  • Track and report on marketing performance, including campaign, event and sponsorship metrics.
  • Support budget tracking and spend management.
  • Conduct basic analysis and market research to support marketing and sales efforts.
  • Contribute to ROI reporting and insights to inform future planning and optimization.

Skills and attributes for success

• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education.
• 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
• 5+ years of experience developing and executing in-person events.
• Strong stakeholder management skills; comfortable working with senior leaders.
• Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.).
• Experience supporting integrated marketing campaigns across multiple channels.
• B2B experience.
• Professional services marketing experience is an asset.

Ideally, you’ll also have

• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills.
• Comfortable working with numbers, data and performance metrics.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Ability to build collaborative relationships across teams and with senior stakeholders.
• Detail-oriented, proactive and continuously looking for ways to improve how work gets done.
• Thrives in a fast-paced, matrixed and evolving environment.

What we offer you

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future.

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging.