Marketing Operations Manager in Toronto

Marketing Operations Manager in Toronto

Toronto Full-Time 110000 - 140000 $ / year (est.) Remote
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At a Glance

  • Tasks: Lead marketing operations and optimize campaigns using Marketo and other MarTech tools.
  • Company: Join a rapidly growing tech company committed to inclusion and innovation.
  • Benefits: Enjoy competitive salary, flexible work options, and comprehensive health benefits.
  • Other info: Collaborative culture with opportunities for professional growth and development.
  • Why this job: Make an impact in a dynamic environment while advancing your career in marketing technology.
  • Qualifications: 7-9 years in marketing operations with strong Marketo expertise required.

The predicted salary is between 110000 - 140000 $ per year.

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme. Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

We are seeking a Marketing Operations Manager to join our team. This IC role will report to Senior Manager, MarTech Solution and Innovation. You will help build, execute and continuously improve marketing campaigns, workflows, administer our Marketo platform, support critical MarTech integrations, and provide campaign operations support across US time zones.

Key Responsibilities

  • Develop, configure, and maintain Marketo programs, campaigns, workflows, and integrations; ensure platform health and performance optimization.
  • Collaborate with content, web & digital, field marketing, Integrated campaigns, events, and other stakeholders to gather requirements and execute campaign plans.
  • Develop, implement, and continuously refine lead scoring models and routing logic; driving MQL volume, conversion rate, and velocity to allow BDR to follow up on MQL fast.
  • Build and maintain marketing databases, segmentation strategies, progressive profiling, and audience targeting to maximize marketing efficiency.
  • Support critical MarTech tool integrations, including connecting Marketo with CRM, CMS, Webinar tools and other third-party platforms.
  • Collaborate cross-functionally with Web, Digital, IT, and Field Marketing Management teams to translate business requirements into technical implementations.
  • Maintain documentation for all Marketo configurations, processes, and integrations.
  • Monitor, troubleshoot, resolve technical issues, and provide timely support to marketing teams.

Required Qualifications

  • 7-9 years of demand generation, campaign & marketing operations, strategy and operations, business operations, or similar roles with exposure to both business and technical skills.
  • 2+ years of hands-on Marketo administration and expertise.
  • Strong understanding of lead scoring, lead routing, and SLA management.
  • Proficiency with marketing automation platforms, CRM systems (ideally Salesforce), and Webinar tools.
  • Excellent organizational and project management skills with ability to manage multiple priorities.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and take initiative.
  • Experience working in highly cross-functional settings, and in a role that spans strategy, analysis, and operations in a fast-paced environment.

Preferred Qualifications

  • Marketo Certified Expert (MCE) or equivalent certification.
  • Experience with additional marketing technology tools (Salesforce, Cvent, Marketo Engage, Webinar tools, Workflow Management tools etc.).
  • Background in B2B technology or enterprise software marketing.
  • Experience managing webinar programs and event marketing operations.
  • Familiarity with AI agent builds and automations is a plus.

Compensation

This role has a market-competitive salary with an anticipated base compensation range of 110,000-140,000 CAD. The posted range reflects the amount Extreme Networks reasonably and in good faith expects to pay for this role upon hire. Actual compensation offered will depend on the selected candidate's experience, qualifications, skills, and work location.

Benefits And Total Rewards

  • Medical, dental, and vision insurance.
  • Flexible work schedules and work-from-home opportunities where role permits.
  • Paid time off, including open time off in eligible markets and statutory leave in all markets.
  • Paid holidays in accordance with local practice.
  • Retirement savings programs, including 401(k) matching in the United States.
  • Employee Stock Purchase Program, where eligible.
  • Adoption assistance and fertility treatment support, where eligible.
  • Flexible spending accounts, where eligible.
  • Employee assistance program.
  • Tuition reimbursement, where eligible.
  • Life and disability insurance.

Benefits eligibility is based on country of employment, role, and employment status. Complete benefits details will be provided during the interview process and in the formal offer of employment.

Equal Employment Opportunity

Extreme Networks, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are committed to taking affirmative action to employ and advance in employment qualified protected veterans, including disabled veterans, recently separated veterans, active-duty wartime or campaign badge veterans, and Armed Forces service medal veterans.

Marketing Operations Manager in Toronto employer: Extreme Networks

Extreme is an exceptional employer that fosters a culture of innovation and inclusivity, making it an ideal place for Senior Data Scientists passionate about Generative AI and Machine Learning. With a commitment to employee growth, diverse perspectives, and cutting-edge technology, you will have the opportunity to shape the future of AI-driven network management while working alongside industry leaders in a rapidly expanding global environment. Join us to not only advance your career but also contribute to groundbreaking solutions that redefine the landscape of network intelligence.

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Contact Details:

Extreme Networks Recruitment Team

We think you need these skills to ace Marketing Operations Manager in Toronto

Marketo Administration
Campaign Management
Lead Scoring
Lead Routing
SLA Management
Marketing Automation Platforms
CRM Systems (Salesforce)