Marketing Operations Manager in Toronto

Marketing Operations Manager in Toronto

Toronto Full-Time 110000 - 140000 $ / year (est.) Remote
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At a Glance

  • Tasks: Lead marketing campaigns and optimize workflows using Marketo and other MarTech tools.
  • Company: Join Extreme Networks, a global leader in networking solutions with a focus on inclusion.
  • Benefits: Enjoy competitive salary, flexible work options, and comprehensive health benefits.
  • Other info: Great career growth opportunities in a dynamic and inclusive workplace.
  • Why this job: Make an impact in a fast-paced environment while collaborating with diverse teams.
  • Qualifications: 7-9 years in marketing operations with hands-on Marketo experience required.

The predicted salary is between 110000 - 140000 $ per year.

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

Job Description

What you will do:

  • Develop, configure, and maintain Marketo programs, campaigns, workflows, and integrations; ensure platform health and performance optimization.
  • Collaborate with content, web & digital, field marketing, Integrated campaigns, events, and other stakeholders to gather requirements and execute campaign plans.
  • Develop, implement, and continuously refine lead scoring models and routing logic; driving MQL volume, conversion rate, and velocity to allow BDR to follow up on MQL fast.
  • Build and maintain marketing databases, segmentation strategies, progressive profiling, and audience targeting to maximize marketing efficiency.
  • Support critical MarTech tool integrations, including connecting Marketo with CRM, CMS, Webinar tools and other third-party platforms.
  • Collaborate cross-functionally with Web, Digital, IT, and Field Marketing Management teams to translate business requirements into technical implementations.
  • Maintain documentation for all Marketo configurations, processes, and integrations.
  • Monitor, troubleshoot, resolve technical issues, and provide timely support to marketing teams.

Required Qualifications

  • 7-9 years of demand generation, campaign & marketing operations, strategy and operations, business operations, or similar roles with exposure to both business and technical skills.
  • 2+ years of hands-on Marketo administration and expertise.
  • Strong understanding of lead scoring, lead routing, and SLA management.
  • Proficiency with marketing automation platforms, CRM systems (ideally Salesforce), and Webinar tools.
  • Excellent organizational and project management skills with ability to manage multiple priorities.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and take initiative.
  • Experience working in highly cross-functional settings, and in a role that spans strategy, analysis, and operations in a fast-paced environment.

Preferred Qualifications

  • Marketo Certified Expert (MCE) or equivalent certification.
  • Experience with additional marketing technology tools (Salesforce, Cvent, Marketo Engage, Webinar tools, Workflow Management tools etc.).
  • Background in B2B technology or enterprise software marketing.
  • Experience managing webinar programs and event marketing operations.
  • Familiarity with AI agent builds and automations is a plus.

Compensation: This role has a market-competitive salary with an anticipated base compensation range of 110,000-140,000 CAD. The posted range reflects the amount Extreme Networks reasonably and in good faith expects to pay for this role upon hire. Actual compensation offered will depend on the selected candidate's experience, qualifications, skills, and work location.

Benefits and Total Rewards: Extreme Networks offers a comprehensive benefits package. Specific benefits vary by country and may include:

  • Medical, dental, and vision insurance.
  • Flexible work schedules and work-from-home opportunities where role permits.
  • Paid time off, including open time off in eligible markets and statutory leave in all markets.
  • Paid holidays in accordance with local practice.
  • Retirement savings programs, including 401(k) matching in the United States.
  • Employee Stock Purchase Program, where eligible.
  • Adoption assistance and fertility treatment support, where eligible.
  • Flexible spending accounts, where eligible.
  • Employee assistance program.
  • Tuition reimbursement, where eligible.
  • Life and disability insurance.

Benefits eligibility is based on country of employment, role, and employment status. Complete benefits details will be provided during the interview process and in the formal offer of employment.

Equal Employment Opportunity: Extreme Networks, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Reasonable accommodation: Extreme Networks is committed to providing reasonable accommodations to qualified applicants with disabilities throughout the application, interview, and hiring process.

Use of artificial intelligence in hiring: Extreme Networks may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.

Data privacy: Personal data provided during the application process will be processed in accordance with Extreme Networks' Candidate Privacy Notice.

Marketing Operations Manager in Toronto employer: Extreme Networks, Inc

At Extreme Networks, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Senior Marketing Technology Architect, you will not only lead cutting-edge AI-driven projects but also benefit from extensive professional development opportunities and a collaborative environment that values creativity and teamwork. Located in a vibrant tech hub, our company offers unique advantages such as access to industry-leading resources and a commitment to work-life balance, making it an exceptional place for meaningful and rewarding employment.

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Contact Details:

Extreme Networks, Inc Recruitment Team

We think you need these skills to ace Marketing Operations Manager in Toronto

Marketo Administration
Marketing Automation Platforms
CRM Systems (Salesforce)
Lead Scoring and Routing
Campaign Management
Data Segmentation Strategies
Cross-Functional Collaboration