At a Glance
- Tasks: Drive demand generation strategies and create engaging marketing campaigns.
- Company: ExcelSense Technologies, a leading industrial tech company in Vancouver.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Other info: Collaborative culture with a commitment to diversity and inclusion.
- Why this job: Join a fast-paced team and make a real impact in a growing tech company.
- Qualifications: 5+ years in B2B marketing with a focus on demand generation.
The predicted salary is between 100000 - 115000 $ per year.
Reports To: Director of Marketing and Business Development
Work Arrangement: On-site
Employment Type: Full-time, Permanent
Salary: CAD $100,000–$115,000, based on experience
ABOUT EXCELSENSE TECHNOLOGIES
ExcelSense Technologies is a Vancouver-based industrial technology company that designs and manufactures patented self-cleaning camera and optical sensor systems for harsh operating environments. Our technology is used internationally across mining, heavy equipment, autonomous systems, defence, and other industrial applications. As ExcelSense continues to grow globally, we are strengthening our in-house marketing capabilities to support our next stage of growth.
THE OPPORTUNITY
We are looking for a results-driven Demand Generation Manager to help execute and scale ExcelSense's demand generation program globally. You will develop integrated campaigns that engage priority accounts, generate qualified opportunities, and move buying groups through long, complex B2B sales cycles. This hands-on generalist role focuses on demand generation strategy and execution, account-based marketing (ABM), paid acquisition, HubSpot lifecycle optimization, and pipeline performance. You will develop campaign content and support the commercial direction of organic growth, collaborating as needed with our existing search engine optimization (SEO) and answer engine optimization (AEO) contractor and specialist design and web resources. You will work closely with Sales, Engineering, and leadership to translate technical expertise and market opportunities into effective marketing programs. Success is measured by pipeline generated, opportunities influenced, and engagement from target accounts, not activity volume.
KEY RESPONSIBILITIES
- Develop and execute integrated demand generation campaigns aligned with revenue goals, priority industries, products, and markets.
- Own paid acquisition across Google Ads, LinkedIn Ads, and retargeting; manage budgets and optimize campaigns for qualified opportunities and pipeline efficiency.
- Write campaign copy, landing-page messaging, nurture content, technical articles, case studies, product materials, and other marketing content, with input from subject-matter experts as needed.
- Manage and optimize HubSpot to support demand generation, lifecycle management, and conversion performance.
- Own the demand generation strategy for trade shows, conferences, and webinars, prioritizing target-account engagement and pipeline across a planned calendar.
- Execute campaigns and track engagement using HubSpot. Maintain campaign and event data accuracy in HubSpot.
KEY PERFORMANCE METRICS
- Qualified opportunity and pipeline targets aligned with revenue goals, with lead quality prioritized over lead volume or website traffic alone.
- Lead qualification and opportunity conversion rates, and pipeline generated through marketing programs.
- Sales meetings generated from events, webinars, and campaigns.
- Marketing-sourced and marketing-influenced pipeline.
- Event and webinar ROI and pipeline contribution.
REQUIRED SKILLS & EXPERIENCE
- 5+ years of B2B marketing experience, including direct responsibility for demand generation, growth, or pipeline creation.
- A proven track record of integrated demand generation and paid acquisition with a lean team and budget.
- Hands-on experience in paid media, email, nurture, marketing automation, and event/webinar demand generation.
- Strong practical understanding of marketing technology, including hands‑on experience with HubSpot.
- Excellent written and verbal communication skills.
- Adaptable and agile mindset, with a strong commitment to learning.
- Willingness to travel periodically for industry events and trade shows.
NICE TO HAVE
Experience in industrial technology, mining, heavy equipment, machine vision, manufacturing, robotics, autonomous systems, defence, or another technical B2B market.
WHAT WE OFFER
- Competitive base salary of CAD $100,000–$115,000, based on experience.
- Extended health, dental, and vision benefits following probation.
- Opportunity to build and shape ExcelSense's demand generation and pipeline function.
- Close collaboration across Sales, Engineering, Product, and leadership.
DIVERSITY & INCLUSION
At ExcelSense Technologies, we believe diverse perspectives strengthen our team and help us build better solutions. We are committed to creating a respectful and inclusive workplace where people from different backgrounds, experiences, and perspectives can contribute and grow. We welcome applications from qualified candidates of all backgrounds.
Demand Generation Manager in Vancouver employer: ExcelSense Technologies Corp.
ExcelSense Technologies is an exceptional employer located in Vancouver, offering a dynamic work environment that fosters collaboration and innovation. With a competitive salary and comprehensive benefits, employees have the opportunity to shape the future of demand generation in a fast-paced, high-growth technology company. The inclusive culture promotes personal and professional growth, making it an ideal place for those seeking meaningful and rewarding employment.
Contact Details:
ExcelSense Technologies Corp. Recruitment Team
