Lead Excalibur Crossbow brand strategy and digital campaigns in a primarily office-based marketing role with approximately 15% travel. Shape creative work across channels. As Brand Marketing Manager, you will lead integrated brand, social media, digital, and content strategies supporting business objectives. You will guide internal teams, agencies, product managers, engineers, media partners, and brand ambassadors. The work combines strategic planning with hands-on creative project leadership, campaign measurement, and audience engagement. Key Responsibilities:
Lead long-term brand strategy and product lifecycle marketing initiatives Develop social media strategies and grow online communities Oversee content planning, scheduling, distribution, and optimization Manage creative projects, budgets, timelines, contracts, and deliverables Review analytics and optimize paid digital media campaigns Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field Seven to ten years of relevant experience Experience leading marketing initiatives and coordinating internal, external teams Understanding of brand management, digital content, and social media strategy Strong organizational, communication, and decision-making abilities Build Excalibur’s global brand through strategic marketing, compelling content, creative leadership, and data-informed campaign improvement.
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