At a Glance
- Tasks: Lead CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild.
- Company: Join a dynamic hospitality and investment business with a focus on innovation.
- Benefits: Enjoy remote work options, competitive salary, and opportunities for professional growth.
- Other info: Be part of a collaborative team driving success in the hospitality industry.
- Why this job: Make a real impact by enhancing guest and investor experiences through automation.
- Qualifications: Five-plus years in CRM and hands-on experience with tools like Salesforce or HubSpot.
The predicted salary is between 74250 - 90750 $ per year.
Own CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild from Canmore or Calgary, with remote work within Canada possibly considered. This full-time, permanent specialist leads CRM implementation across hospitality and investment businesses. You will map systems, manage data, build automated journeys, and connect marketing automation with guest and investor experiences.
Key Responsibilities:
- Lead CRM requirements, configuration, testing, migration, and launch
- Design data models, lifecycle stages, pipelines, and governance
- Build integrated guest profiles across hospitality systems
- Create automated welcome, booking, retention, and re-engagement journeys
- Report lifecycle KPIs and run performance testing
Requirements:
- Five-plus years in CRM, lifecycle, retention, or email marketing
- Experience leading CRM implementation, mapping, migration, and adoption
- Hands-on Salesforce, HubSpot, Klaviyo, Revinate, or similar expertise
- Experience with segmentation, lead scoring, personalization, and automated journeys
- Working knowledge of SQL, APIs, privacy, and email deliverability
- Apply CRM administration, data integration, lifecycle strategy, and analytics to grow direct bookings and repeat visitation.
CRM Lifecycle Marketing Specialist in Calgary employer: Everwild
Basecamp Resorts is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for Construction Managers looking to make a meaningful impact in the hospitality industry. With a focus on employee growth and development, team members are encouraged to enhance their skills while working on exciting projects in the stunning locations of Calgary and Canmore, Alberta. The company offers competitive benefits and a supportive environment that values quality delivery and unique experiences, ensuring that every employee feels valued and motivated.
