Marketing Lead – Canada in Toronto

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: Suave, ChapStick, Q-tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily - and we are building their next chapter. Backed by a growth-oriented YellowWood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations.

Your Role & Key Responsibilities

• The Marketing Lead for Qtips and St. Ives will support the Canada Marketing Team in creating and executing marketing activities, business operations, and innovation plans to drive growth on our iconic brands.
• Own the business performance and growth agenda for assigned brands, with general management accountability including P&L ownership, budget management, forecasting, and delivery of key business KPIs.
• Lead the development of brand acceleration and growth strategies, identifying opportunities for growth and translating consumer, shopper, category and competitive insights into clear, actionable growth opportunities.
• Turn data and insights into action, leveraging brand health, consumer, category, shopper and customer analytics to diagnose performance, identify whitespace opportunities and prioritize the initiatives that will have the greatest business impact.
• Lead cross-functional and agency teams to develop and execute go-to-market strategies, including brand campaigns, asset adaptations, innovation launches and omni-channel programs.
• Partner closely with Sales to support the annual planning process, translating brand strategy into compelling customer sell‑in stories, assortment recommendations and customer‑specific activation plans.
• Own key brand management processes including category and brand performance reporting, artwork review and approvals, content management and portfolio tracking.
• Collaborate closely with U.S. Marketing teams to represent Canadian consumer, category and customer needs in innovation and portfolio decisions.
• Act as a growth leader for the Canadian business, proactively challenging the status quo, identifying new opportunities and bringing forward clear recommendations supported by consumer and commercial insights.
• Maintain a strong pulse on emerging consumer behaviours, category trends, competitive activity and new marketing capabilities to drive thought leadership, experimentation and continuous improvement.

Your Attributes

• A self-starter who brings a collaborative approach to teamwork with experience in working with and leading cross‑functional teams to deliver business objectives.
• A problem solver who is resourceful and demonstrates a strong bias for action along with willingness to “roll up their sleeves” and get it done.
• A strategic thinker who has an ability to derive insights from data and develop the insights into opportunities for growth.
• An experienced marketer who has worked with interagency teams to develop and execute brand campaigns that have delivered impactful results.

What You’ll Need To Succeed

• 5+ years marketing experience in consumer products industry, beauty, skincare or personal care brands.
• 3+ years' of experience working with U.S. brands looking to grow and expand in the Canadian market.
• Understanding of digital, social, e‑commerce, and retail landscapes.
• Interpersonal and communication skills, especially in remote work environments.
• Clear demonstration of project management and leadership skills.
• Analytical skills with an ability to distill key information and make recommendations.
• Financial acumen with experience in P&L management through to profit realization.
• Ability to develop and nurture strong relationships both internal to Evermark and externally with agencies, third parties, and other stakeholders.
• A passion and dedication to staying culturally and socially connected.

People Who Thrive Here

We look for people who take ownership, move with urgency, and care deeply about results. Success here comes from thinking like an operator; not waiting to be told what to do but seeing what needs to happen and driving it forward. The individual must be comfortable working across teams, influencing without hierarchy, and making progress even when the path isn’t perfectly defined.