Shape Everist’s beauty growth through creator-led storytelling, social commerce, and performance marketing across DTC, retail, and emerging channels. As a senior marketing leader, you will connect emotional brand building with data-informed decisions. Reporting to the Co-Founder and Chief Brand Officer, you will guide campaigns, channel initiatives, and marketing operations. Your focus includes influencer programs, paid media, and consumer connection. Key Responsibilities:
Lead creator-led content and TikTok-first growth initiatives Evolve influencer and ambassador programs with performance focus Drive organic social strategy supporting brand affinity Ensure cohesive storytelling across DTC and retail touchpoints Identify experiments and scale effective channel strategies Requirements:
Six to eight years of progressive marketing experience DTC or eCommerce brand and performance marketing experience Meaningful-budget Meta and TikTok campaign oversight Excellent storytelling and creative partner direction experience Analytical approach to budgets and data-informed decisions Use storytelling, influencer expertise, and performance insight to build Everist’s beauty brand and support measurable growth.
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Beauty Brand Growth Marketing Director in Toronto employer: Everist
Everist is an exceptional employer that champions innovation and sustainability in the beauty industry, offering a dynamic work environment in Toronto. As an Integrated Marketing Director, you'll thrive in a culture that values creativity and data-driven decision-making, while enjoying opportunities for professional growth and mentorship within a supportive team. With a commitment to building emotional connections through storytelling, Everist empowers its employees to make a meaningful impact in their roles, all while being part of a brand that is redefining hair and body care.
