At a Glance
- Tasks: Lead marketing strategies for Reverse Mortgages and drive customer engagement.
- Company: Join EQ Bank, a leader in innovative financial solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Shape the future of Reverse Mortgages and make a real impact in the financial sector.
- Qualifications: 8+ years in marketing, preferably in financial services, with strong leadership skills.
The predicted salary is between 135000 - 165000 $ per year.
Lead the evolution of Reverse Mortgage marketing at EQ Bank in a strategic Director role.
This hybrid opportunity involves developing impactful strategies to enhance product understanding and market positioning.
As the Director of Product Marketing, you will spearhead initiatives for EQ Bank’s Reverse Mortgage segment.
Your expertise will drive customer acquisition, deepen engagement, and shape marketing strategies aligned with business goals.
By collaborating across Product, Sales, and Operations, your leadership will enhance competitive differentiation and foster an innovative marketing culture.
Key
Responsibilities
- Own the marketing strategy for Reverse Mortgage offerings
- Develop messaging frameworks and audience segmentation strategies
- Initiate go-to-market plans for new products and features
- Lead integrated marketing campaigns for customer growth
- Cultivate agency relationships for optimized marketing outcomes
Requirements
- 8+ years in marketing with product focus
- Experience in financial services or regulated industries
- Proven track record in go-to-market strategy
- Strong leadership and team development skills
- Excellent analytical and communication abilities
Catalyze growth and awareness for EQ Bank’s offerings in the Canadian market. #J-18808-Ljbffr
Director of Product Marketing in Toronto employer: EQ Bank
At EQ Bank, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior Director in our Toronto office, you will benefit from competitive compensation, comprehensive health benefits, and opportunities for professional development, all while collaborating with innovative leaders who are committed to driving meaningful change in the financial sector. Join us to be part of a forward-thinking team that values your insights and supports your growth in a vibrant city known for its diverse community and rich opportunities.
