At a Glance
- Tasks: Lead and grow EQ Bank’s Direct-to-Consumer channel for reverse mortgages.
- Company: Join EQ, a leading Challenger Bank transforming the banking experience for Canadians.
- Benefits: Competitive salary, bonuses, RRSP match, health benefits, and generous vacation policy.
- Other info: Hybrid work environment with a focus on equity, diversity, and inclusion.
- Why this job: Shape the future of banking while making a real impact on customers' lives.
- Qualifications: Experience in marketing, sales, and cross-functional team leadership.
The predicted salary is between 90000 - 110000 $ per year.
Join a Challenger. At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
The Work: Reporting to the VP, Decumulation, the Associate Director, Direct-to-Consumer is responsible for leading and growing EQ Bank’s D2C channel for reverse mortgages. This role owns the full end-to-end consumer journey — from marketing and acquisition to conversion, customer experience, and retention — with accountability for growth, profitability, and operational excellence.
The Associate Director will set strategy, build the capabilities, and lead the cross-functional teams (sales, marketing, operations, and technology) required to deliver an exceptional customer experience and accelerate the channel’s growth. Acting as the connective tissue between marketing, product, credit, and technology, this leader will ensure the D2C business runs as a cohesive, high-performing engine focused on lead quality, conversion, and lifetime customer value.
What we offer [For full-time permanent roles]:
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equity, Diversity & Inclusion: EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
Associate Director, Direct-to-Consumer employer: EQ Bank
At EQ Bank, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior Director in our Toronto office, you will benefit from competitive compensation, comprehensive health benefits, and opportunities for professional development, all while collaborating with innovative leaders who are committed to driving meaningful change in the financial sector. Join us to be part of a forward-thinking team that values your insights and supports your growth in a vibrant city known for its diverse community and rich opportunities.
