At a Glance
- Tasks: Lead innovative marketing strategies to enhance customer engagement and loyalty for credit cards.
- Company: Join EQ, a forward-thinking bank shaping the future of banking.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and measurable outcomes.
- Why this job: Make a real impact on customer experiences and drive business success.
- Qualifications: 7+ years in marketing strategy with a focus on customer engagement.
The predicted salary is between 99035 - 121043 $ per year.
Shape the future of banking as a Senior Manager of Lifecycle Management Strategy at EQ.
Drive customer engagement strategies and boost loyalty through innovative marketing techniques.
In this pivotal role, you will lead lifecycle strategy for the credit card portfolio at EQ, targeting onboarding, activation, and long-term customer engagement.
The position demands a unique blend of marketing expertise, analytical skills, and a strong understanding of customer relationships to effectively develop actionable roadmaps.
Collaborate with cross-departmental teams to deliver measurable business outcomes and enhance customer experiences across multiple channels.
Key
Responsibilities
- Own the lifecycle engagement strategy for credit cards
- Lead integrated marketing and product strategies
- Develop a multi-year lifecycle roadmap based on insights
- Build audience and channel strategies using behavioral data
- Create test plans to improve customer experience
Requirements
- University degree in Marketing or related field
- 7+ years in marketing strategy and customer engagement
- Deep knowledge of lifecycle marketing and customer journeys
- Strong product and commercial acumen
- Exceptional communication and storytelling skills
Leverage your expertise in marketing strategy to enhance customer relationships and business performance at EQ. #J-18808-Ljbffr
Lifecycle Management Senior Manager in Toronto employer: EQ Bank | Canada's Challenger Bank
At EQ, we pride ourselves on being a forward-thinking employer that values innovation and collaboration. Our dynamic work culture fosters personal and professional growth, offering employees the chance to lead transformative projects in the financial sector while enjoying competitive benefits like a market-leading RRSP match program and comprehensive health coverage. Located in a vibrant community, we empower our team to challenge the status quo and make a meaningful impact on the lives of Canadians every day.
Contact Details:
EQ Bank | Canada's Challenger Bank Recruitment Team
