Creative Director in Toronto

Join a Challenger. At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending to trust and credit union solutions. We’ve been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

The Work

EQ Bank is building a creative engine inside the business with the taste, speed and ambition of a modern brand studio. As Creative Director / Head of Internal Agency, you will set the creative standard for how EQ Bank shows up every day: in product stories, owned channels, social, editorial, presentations, partner materials and the internal work that helps teams move faster. The studio’s job is to do more than move requests through the system; it should raise the quality, clarity and distinctiveness of the work EQ Bank puts into the world.

The Core Responsibilities

• Set the creative vision, taste level and quality bar for EQ Bank’s Internal Agency & Media Studio.
• Lead concept development, art direction, copy direction and design direction across various channels.
• Turn business, product and brand priorities into sharp briefs, creative territories, messaging systems, visual directions and content ideas.
• Review, direct and approve major internal studio work before it moves to senior stakeholders or public-facing channels.
• Build EQ Bank’s owned media and editorial engine.
• Create and evolve reusable creative systems, content formats, presentation approaches and product storytelling assets.
• Build the studio operating model for efficient work processes.
• Determine what internal stakeholder work should be handled by the studio.
• Partner with Brand Strategy & Governance to ensure creative work is strategically sharp and on brand.
• Partner closely with EQ Bank’s external creative, media and production agencies.
• Support product launches, internal initiatives, partner programs, sponsorship support and customer-facing content needs.
• Present creative work clearly to senior stakeholders.
• Build a creative culture inside the studio.

Let's Talk About You

• University degree or college diploma in a related field is required.
• Minimum 10 years of progressive experience in creative leadership roles.
• Minimum 4 years of experience leading creative teams.
• Strong portfolio demonstrating conceptual leadership and craft judgment.
• Advanced knowledge of brand identity, design systems, copywriting, and creative strategy.
• Working knowledge of creative operations.
• Experience partnering with external creative agencies.
• Complex communication skills.
• Strong creative judgment and operational thinking.

What we offer

• Competitive discretionary bonus.
• Market leading RRSP match program.
• Medical, dental, vision, life, and disability benefits.
• Employee Share Purchase Plan.
• Maternity/Parental top-up.
• Generous vacation policy and personal days.
• Professional development and comprehensive Career Development program.

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.