Growth Marketer in Toronto

Apparel Manufacturing runs on spreadsheets, WhatsApp threads, and email chains from 2014. Calico is replacing all of it, and nobody in the industry knows we exist yet. That's the job.

The gig: You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no 'how we've always done it.' There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well. Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try:

• A teardown series that gets forwarded in every sourcing group chat.
• A stunt at a trade show that gets people to your booth without a free tote bag.
• A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
• A cold outbound sequence so specific and human that people reply just to say 'how did you know that?'
• A customer story told so well that their competitor calls us.
• Something we haven't thought of.

What you'll own:

• Pipeline: Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands.
• The story: What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site.
• The audience: Build a following of apparel operators who read us because we're useful, whether or not they're buying.
• The machine: We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis.
• The team: Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if:

• You've built something: A campaign, a newsletter, a community, a side project, a growth hack that made money.
• You've been the whole marketing team, or close to it, with nobody to hand work to.
• You get scrappy when there's no budget.
• You'd rather own the whole funnel than perfect one slice of it.
• You think in pipeline and payback.
• You find the bottleneck yourself and argue from data about where the next dollar goes.
• You're competitive and you don't quit.

Probably not a fit if:

• You want a playbook and a manager to tell you what to run.
• You'd rather go deep on one channel than figure out ten.
• You measure success in reach, not revenue.
• 'That's not my job' has ever come out of your mouth.

Bonus points:

• Category creation experience.
• An apparel, fashion, retail, or manufacturing background.
• B2B experience selling into an industry that doesn't think of itself as a software buyer.
• Experience marketing a business where the sale isn't purely self-serve.

Why take this:

• You'll own it: First marketing hire, strategy is yours, and the team is likely yours to build.
• The story is untold: The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
• The product is real: Brands are on the platform and production is moving.
• No layers: Small team, direct line to the founders, and a short distance between what you learn and what we build.