Marketing Manager II, Media Excellence in Winnipeg

We're transforming the grocery industry at Instacart, where we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart is a Flex First team. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favourite coffee shop—while staying connected and building community through regular in-person events.

Media is one of Instacart's most powerful growth levers, and the team is actively evolving its operating model to serve multiple lines of business through a mix of in-house and agency-managed media. This role exists to design, own, and continuously improve the core mechanics of how the media team plans, executes, and optimizes work.

What you’ll cook up in your first year:

• Media's planning frameworks, templates, and cadences are redesigned and adopted across the team, driving clarity and accountability in annual and quarterly planning cycles.
• A scalable media operating system is in place: budget pacing, performance reporting, campaign enablement, and process automation are governed by clear standards and a maintained roadmap.
• Intake, automation, and workflow tooling are simplified and reliable, with manual double-entry eliminated through well-scoped AI and automation solutions.
• Cross-functional operating rhythms, including business reviews and integrated campaign program management, run with transparent workback schedules, strong stakeholder communication, and consistent follow-through.
• Change management for new systems and processes is executed effectively, with documentation, training, and communication plans that drive adoption across media and partner teams.

The secret ingredients we're looking for:

• Must-have pantry staples (Minimum Qualifications)
• 7 to 10 or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field within complex, cross-functional organizations.
• Demonstrated experience as a senior individual contributor with real decision authority and ownership over cross-functional operating systems.
• Fluency in program management: workback schedules, risk management, project velocity, and hands-on ownership of project management tooling for non-technical teams.
• Systems mindset: proven ability to take fragmented or inconsistent processes and make them clearer, simpler, and more reliable, with a track record of building standardized templates and driving adoption across multiple teams.
• Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media tech stacks.
• Excellent written communication and structured thinking, with the ability to turn complex inputs into crisp narratives.