At a Glance
- Tasks: Lead B2B content strategy and editorial planning for impactful campaigns.
- Company: Join Emburse, a leader in Expense Intelligence with a collaborative culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work with diverse teams and innovative strategies.
- Why this job: Shape the future of content marketing and drive real business impact.
- Qualifications: 7-10 years in B2B content marketing with strong leadership skills.
The predicted salary is between 72000 - 88000 $ per year.
Lead B2B content strategy for Emburse, connecting editorial leadership with SEO and AEO/GEO practices. Shape content around Expense Intelligence and active GTM campaigns. As Director of Content Marketing, you will own editorial planning across blogs, case studies, whitepapers, analyst reports, and thought leadership. You will connect content to pipeline and MQA influence while partnering with PR, Product Marketing, Demand Gen, and Social teams. The position includes leadership for a Content Writer, agencies, contractors, and AI-assisted workflows.
Key Responsibilities:
- Own content strategy and editorial calendar across major formats
- Map content to active GTM campaigns and Emburse narratives
- Manage and develop the Content Writer
- Oversee agencies, contractors, briefing, governance, and quality
- Deliver quarterly strategy and performance readouts
Requirements:
- Bachelor's degree required; Master's degree preferred
- Seven to ten years in B2B content marketing or strategy
- Three-plus years leading strategy, writers, or agencies
- Strong SEO, AEO/GEO, writing, editing, and analytics skills
- Occasional travel flexibility of zero to ten percent
Bring strategic content leadership, editorial craft, and measurement expertise to strengthen Emburse campaigns, discovery, and pipeline influence.
B2B Content Strategy Director in Toronto employer: Emburse, Inc.
Emburse is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Customer Success Manager to thrive. With competitive pay, flexible work arrangements, and a commitment to employee growth, you will have the opportunity to work alongside industry leaders in finance and technology while driving meaningful change for our customers. Located in Toronto, this hybrid role allows you to engage directly with clients, ensuring their success and satisfaction while contributing to a forward-thinking company that values your contributions.
