Senior Lead Designer – UI/UX in Vancouver

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS is one of the leading sports entertainment brands in the world, creating connected experiences that ignite the emotion of sport through industry-leading games and interactive experiences. EA SPORTS FC represents the future of football at EA SPORTS. With more opportunity than ever to innovate and create authentic, immersive experiences for a global community of players, we're looking for leaders who can help us push the quality and ambition of the experience forward.

As a Senior Manager of Experience Design, you will lead an Experience Design team responsible for shaping cohesive, intuitive, and highly crafted player experiences across EA SPORTS FC. You will bring a strong creative point of view, deep experience designing interactive experiences, and the ability to inspire teams to think beyond traditional interface patterns. You will report to the Experience Design Director.

Qualifications

• 10+ years of experience designing and delivering shipped, player-facing experiences for AAA/high-complexity games, with strong conviction in spatial design standards and experience creating rich spatial UI and navigation mechanics.
• Expert understanding of interaction design, interface design, information architecture, visual hierarchy, typography, composition, motion, and accessibility.
• A portfolio demonstrating high-quality interactive experiences, mastery of visual craft, exceptional systems thinking, and thoughtful end-to-end design solutions, including problem discovery, detailed design solutions, prototypes, behaviors, and rationale.
• Capability to reframe UI/UX as a broader tool for player interaction, bridge the gap between level design and traditional UX, and guide teams away from menu-centric approaches.
• Ability to design beyond traditional 2D menus and UI transitions, integrating user experience seamlessly into 3D environments and hybrid 2D/3D problem spaces.
• Experience designing unified onboarding, tutorials, or contextual user-guidance systems within complex spatial or interactive environments.
• Experience applying qualitative and quantitative insights, player motivations, and design strategy to inform end-to-end experiences.
• Ability to balance player needs, creative ambition, technical constraints, production realities, and business objectives.
• Strong experience leading concept development and translating broad product and creative opportunities into clear design direction and scalable, production-ready experiences.
• Strong creative judgment and the ability to articulate design strategy, provide actionable critique, and influence partners and leaders across Design, Production, Art, Engineering, and Research.
• Proven ability to push teams to think and design spatially, establishing a high bar for quality and spatial interaction design across cross-functional partners.
• Deep understanding of design systems and experience driving consistency and cohesion across complex products.

Responsibilities

• Lead the Experience Design direction for a major product area within EA SPORTS FC, ensuring experiences are cohesive, intuitive, immersive, accessible, and aligned with broader product and franchise goals.
• Manage and mentor a multidisciplinary Experience Design team across locations, supporting career growth and high performance.
• Establish and maintain a high creative and quality bar across interaction design, UI, visual craft, motion, and the overall player experience.
• Guide teams through complex concept and exploration phases, translating broad creative opportunities into clear direction, priorities, and compelling, executable solutions.
• Challenge teams to think beyond traditional screens and menu-to-menu interactions, considering how spatial design, environments, motion, sound, transitions, and micro-interactions can create a more immersive and integrated player experience.
• Partner closely with Game Design, Production, Art, Engineering, Technical Design, User Research, Brand, and other Experience Design leaders to establish priorities, roadmaps, and creative direction.
• Champion systems thinking and partner with Design System leadership to evolve shared patterns, components, and governance while maintaining consistency across the product.
• Oversee team planning, estimation, resourcing, and delivery while identifying skill or capacity gaps and partnering with leadership on hiring or external support when needed.
• Champion emerging technologies, new interaction models, and design innovation that can meaningfully improve the player experience.

Nice to Have

• Experience exploring and applying AI and emerging technologies to accelerate design workflows, expand creative exploration, or create new player experiences.
• Experience with spatial, AR, VR, or 3D design and tools such as Maya, Cinema 4D, or KeyShot.
• Motion design experience and proficiency with tools such as After Effects.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.