Lead B2B lifecycle marketing and personalization for Definity in Toronto through flexible hybrid work across office and virtual settings. Shape connected broker and customer experiences. As Manager, Lifecycle Marketing and Personalization, you will develop targeted programs spanning segmentation, journey management, lead generation, and retention. You will partner with Marketing Communications, Sales & Distribution, Product, Analytics, and Technology teams. The work advances scalable lifecycle capabilities through data-driven optimization and marketing technology. Key Responsibilities:
Develop lifecycle marketing programs across broker and customer journey stages Design audience segmentation and customer journey frameworks Execute targeted programs supporting lead generation, retention, and growth Establish KPIs, analyze performance, and conduct testing Translate marketing requirements into journey and campaign business requirements Requirements:
University degree in Marketing, Business, Communications, or related field Five to eight years of progressive relevant experience Hands-on Salesforce Marketing Cloud campaign and automation experience Experience optimizing customer or broker journeys Strong analytical, communication, collaboration, and stakeholder management skills Use Salesforce Marketing Cloud, segmentation, personalization, and analytics to strengthen Definity’s lifecycle marketing programs in Toronto.
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Lifecycle Marketing Personalization Manager in Toronto employer: Economical
Definity is an exceptional employer that fosters a collaborative and empowering work culture, making it a prime choice for professionals seeking meaningful careers in the insurance industry. With a flexible hybrid work model, competitive compensation, and a strong focus on employee growth through educational resources and wellness programs, Definity not only values its people but also invests in their future. Located in Canada, the company has been recognized as one of the Best Workplaces™ for women, youth, and inclusion, ensuring a diverse and supportive environment for all employees.
