As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement
You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time
This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives
You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams
Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution
The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions
The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs
Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes
Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue
Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams
Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact
Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale
Benefits
On-site fitness and meditation classes
Commuter subsidies
Medical, dental, and vision coverage
We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
Keep sharing and collaborating with friends and family even when you're not at work with free Dropbox space for your whole crew
Take the vacation you've always dreamed of with up to four consecutive weeks of paid time off
Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
No two Dropboxers are the same, and their benefits shouldn't be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions
Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions
Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms
Adaptability: Learn, adjust, and stay effective through change
Connection: Communicate, collaborate, and build trust
AI fluency means using these tools to amplify human judgment, not replace it.
We believe people with these skills will thrive as work and technology continue to evolve:
Judgment: Evaluate information and make decisions in complex situations
Awareness: Understand yourself and others
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Senior Manager of Lifecycle Marketing in Winnipeg employer: Dropbox
At Dropbox, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Principal Software Architect in Canada, you will have the opportunity to lead transformative AI initiatives while enjoying a supportive environment that prioritizes professional growth and development. With competitive benefits and a commitment to work-life balance, Dropbox is an excellent employer for those looking to make a meaningful impact in the tech industry.
