Own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, and monetization while leading a team of lifecycle marketers. As Senior Manager of Lifecycle Marketing, you will set strategy, manage the roadmap, and guide programs across Dropbox’s global customer base. You will connect customer communication, product usage, segmentation, personalization, and experimentation to improve adoption, retention, expansion, and revenue. The role partners across Product Growth, Product Marketing, Data Science, and Marketing Operations. Key Responsibilities:
Own lifecycle strategy and roadmap across customer stages Lead, coach, and develop lifecycle marketing team members Build programs using behavior, triggers, segmentation, and personalization Establish experimentation, measurement, prioritization, and governance Partner across product, marketing, data, and operations teams Requirements:
10+ years across lifecycle, CRM, retention, or growth marketing Deep customer segmentation, behavioral trigger, and personalization experience Significant experience hiring, coaching, and leading teams Strong CRM, customer data, orchestration, and measurement fluency Experience with Iterable or comparable enterprise platforms Lead Dropbox lifecycle marketing through customer strategy, team leadership, experimentation, and scalable growth programs.
#J-18808-Ljbffr
Senior Lifecycle Marketing Leader in Winnipeg employer: Dropbox
At Dropbox, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Principal Software Architect in Canada, you will have the opportunity to lead transformative AI initiatives while enjoying a supportive environment that prioritizes professional growth and development. With competitive benefits and a commitment to work-life balance, Dropbox is an excellent employer for those looking to make a meaningful impact in the tech industry.
