At a Glance
- Tasks: Lead innovative marketing strategies for Casino initiatives across Canada.
- Company: Join DraftKings, a leader in the gaming industry with a dynamic culture.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of gaming marketing and connect with diverse Canadian audiences.
- Qualifications: 5+ years in marketing, especially in gaming or regulated sectors.
The predicted salary is between 82800 - 101200 $ per year.
Join Draft Kings as the Casino Marketing Lead in Canada and shape the future of gaming marketing with cutting-edge strategies.
Drive full-funnel initiatives tailored to local preferences.
As an Integrated Marketing Manager, you’ll be the central figure for Casino's marketing efforts in Canada.
With over five years in regulated marketing, you’ll craft insight-driven strategies that connect with diverse Canadian audiences.
Collaborating with teams across CRM, digital, and PR, you'll lead campaigns that are both culturally relevant and performance-focused.
Key
Responsibilities
- Serve as the main marketing lead for Casino initiatives in Canada
- Develop integrated briefs tied to growth metrics
- Collaborate with various teams to execute cross-channel campaigns
- Activate marketing strategies around cultural events
- Utilize performance data to enhance marketing results
Requirements
- At least five years in marketing within gaming or regulated sectors
- Deep understanding of the Canadian consumer landscape
- Proven track record in integrated campaign execution
- Strong analytical and storytelling capabilities
- Ability to thrive in a dynamic, fast-paced environment
Harness your marketing skills to make an impact for Casino at Draft Kings in Canada. #J-18808-Ljbffr
Casino Marketing Lead in Toronto employer: DraftKings Inc.
DraftKings is an exceptional employer that thrives on innovation and embraces the transformative power of AI, making it a dynamic place to work. As an Integrated Marketing Manager in Canada, you'll enjoy a collaborative work culture that values creativity and insight-driven strategies, while also benefiting from opportunities for professional growth in a fast-paced environment. With a commitment to inclusivity and support for employees with disabilities, DraftKings fosters a workplace where your contributions can truly shape the future of gaming marketing.
