At a Glance
- Tasks: Lead and optimize paid media strategies using Google Ads and LinkedIn.
- Company: Join Doane Grant Thornton, a dynamic marketing team.
- Benefits: 14-month contract with competitive pay and growth opportunities.
- Other info: Collaborative environment focused on innovation and performance.
- Why this job: Make an impact by driving successful digital marketing campaigns.
- Qualifications: 5+ years in digital marketing with hands-on experience in Google Ads.
The predicted salary is between 63000 - 77000 $ per year.
Lead paid media strategy and optimization at Doane Grant Thornton, using Google Ads and LinkedIn Campaign Manager. This is a 14-month contract. As Digital Marketing Specialist, you will manage campaigns from planning through reporting. The work spans audience targeting, budgeting, creative briefing, trafficking, launch, and optimization. You will connect paid media, landing pages, analytics, and business outcomes.
Key Responsibilities:
- Lead paid media strategy across Google Ads and LinkedIn Campaign Manager
- Manage targeting, budgets, creative briefings, launches, optimization, and reporting
- Optimize landing pages, calls-to-action, and conversion journeys
- Measure performance using GA4, Google Tag Manager, and platform analytics
- Translate campaign data into actionable stakeholder recommendations
Requirements:
- Five-plus years in digital, performance marketing, or paid media
- Hands-on Google Ads and LinkedIn Campaign Manager experience
- Experience managing campaign setup, targeting, budgets, and reporting
- GA4 and Google Tag Manager measurement experience
- Knowledge of attribution, UTMs, testing, tracking, and funnel analysis
- Bring paid media expertise, analytical thinking, and campaign measurement skills to Doane Grant Thornton’s Marketing team.
Paid Media Performance Marketing Specialist in Toronto employer: Doane Grant Thornton LLP
At Doane Grant Thornton, we pride ourselves on being an exceptional employer that fosters a vibrant team culture and prioritizes professional growth. As a Senior Domestic Tax Manager, you will not only engage with diverse clients across Southern Ontario but also benefit from our commitment to innovation and community involvement, ensuring a rewarding and impactful career path in tax management.
