Lead Shopping Ads and paid media strategy remotely at Directive Consulting, connecting feeds, search, and social performance to revenue outcomes. The Strategist, Shopping & Marketplace owns client engagements across DTC and B2B customer generation. You will guide account strategy, direct Specialists, and contribute to Directive Commerce methodology. The work spans Google, Microsoft, Meta, LinkedIn, and TikTok. You will also connect platform data with ecommerce and CRM outcomes for executives. Key Responsibilities:
Lead Shopping, paid search, and paid social account strategy Direct feed taxonomy, enrichment, mapping, and catalog architecture Build campaigns around B2B buyer behavior and customer generation Present strategy, proposals, and business reviews to client executives Document frameworks and contribute to training and sales enablement Requirements:
Four or more years managing paid media Two or more years with Shopping, feeds, or Amazon Fluency in Feedonomics, GoDataFeed, or equivalent platforms Experience with B2B clients or high-SKU catalogs Strong communication and C-suite presentation skills Shape Shopping, marketplace, search, and social strategy while translating channel performance into measurable B2B and DTC revenue outcomes.
#J-18808-Ljbffr
Shopping Marketplace Strategy Director in Toronto employer: directive
Directive Consulting is an exceptional employer that fosters a dynamic remote work culture, prioritizing creativity and measurable results. As a Player-Coach Lifecycle Marketing Expert, you'll not only lead innovative strategies but also have the opportunity to mentor future team members, ensuring your professional growth in a supportive environment. With a focus on transforming client engagement into tangible success, you'll be part of a forward-thinking team that values your insights and contributions.
