Shape Shopping Ads and paid media strategy remotely from Canada, using feed management and analytics to connect B2B marketing with revenue outcomes. As Directive Commerce’s Strategist, Shopping & Marketplace, you lead assigned mid-market and enterprise B2B manufacturer and distributor accounts. You own diagnosis, roadmaps, execution, and revenue outcomes across Shopping, paid search, and paid social. The work spans Google, Microsoft, Meta, LinkedIn, TikTok, and catalog feeds, with client communication involving executives and senior buyers. Key Responsibilities:
Lead Shopping, paid search, and paid social strategy Direct feed taxonomy, enrichment, mapping, and catalog architecture Build campaigns around B2B buyer behavior Connect channel performance with ecommerce and CRM outcomes Run meetings, reviews, reporting, and strategy sessions Requirements:
Four-plus years managing paid media Two-plus years managing Shopping, feeds, or Amazon Fluency in Feedonomics or equivalent platforms Experience with B2B clients or high-SKU catalogs Comfort presenting strategy to C-suite buyers Bring Shopping, marketplace, paid media, and client strategy expertise to Directive Commerce’s remote Canada team.
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Shopping Marketplace Strategist Canada employer: directive
Directive Consulting is an exceptional employer that fosters a dynamic remote work culture, prioritizing creativity and measurable results. As a Player-Coach Lifecycle Marketing Expert, you'll not only lead innovative strategies but also have the opportunity to mentor future team members, ensuring your professional growth in a supportive environment. With a focus on transforming client engagement into tangible success, you'll be part of a forward-thinking team that values your insights and contributions.
