Shopping and paid media strategy define this remote-first strategist role at Directive Consulting, focused on B2B commerce, feeds, and measurable revenue outcomes. The Strategist owns assigned client accounts across Shopping Ads, paid search, and paid social. This role serves mid-market and enterprise B2B manufacturers and distributors, connecting channel performance with revenue. Core work includes Feedonomics, campaign architecture, attribution, and client communication. Key Responsibilities:
Lead Shopping, paid search, and paid social strategy Direct B2B feed taxonomy, enrichment, and attribute mapping Build Shopping and Performance Max campaigns Connect channel data with ecommerce and CRM outcomes Run strategy meetings, QBRs, and client sessions Requirements:
Four-plus years managing paid media Two-plus years managing Shopping, feeds, or Amazon Fluency in Feedonomics, GoDataFeed, or equivalent platforms Experience with B2B clients or high-SKU catalogs Comfort presenting to C-suite buyers Bring Shopping, feed management, and B2B paid media expertise to Directive Consulting’s remote Commerce practice.
#J-18808-Ljbffr
Shopping Marketplace Strategist in Calgary employer: directive
Directive Consulting is an exceptional employer that fosters a dynamic remote work culture, prioritizing creativity and measurable results. As a Player-Coach Lifecycle Marketing Expert, you'll not only lead innovative strategies but also have the opportunity to mentor future team members, ensuring your professional growth in a supportive environment. With a focus on transforming client engagement into tangible success, you'll be part of a forward-thinking team that values your insights and contributions.
