Account Strategist, Paid Media – Remote

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420 B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOSTM, aligns brand and demand to guide your ICP to choose you across every decision point.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

Roles & Responsibilities:

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads

What You Offer:

• 3 years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns
• Proficiency in using advertising platforms and tools
• Strong understanding of PPC principles
• Ability to analyze campaign performance data
• Ability to drive results and measure via OCT
• Proven success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Ability to organize, prioritize and manage multiple projects simultaneously
• You're quality-obsessed
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like:

• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level OKRs
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making regarding strategic direction for accounts

What We Offer:

• Living wage, medical, dental, vision plans, disability, and life insurance coverage
• Mental health support and physical wellness programs
• Unlimited PTO, Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip with peers and executive leadership

Work Environment Requirements:

As a remote-first company, you'll have the ability to work from anywhere in Canada. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate through virtual meetings and Slack. You must have reliable internet access and a professional background.

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.