At a Glance
- Tasks: Drive DTC retention through innovative CRM strategies and personalized customer journeys.
- Company: Join Dermalogica, a leader in skincare with a focus on customer experience.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on data-driven decision making.
- Why this job: Make a real impact on customer loyalty and retention in a dynamic environment.
- Qualifications: 5-7 years of CRM experience with expertise in Klaviyo and Shopify.
The predicted salary is between 72000 - 88000 $ per year.
Drive DTC retention through lifecycle strategy, segmentation, and personalized CRM journeys as a technically fluent Senior Manager, CRM. Dermalogica seeks a Senior Manager, CRM to own its DTC customer lifecycle, with 20% supporting B2B and PRO initiatives. This hands-on role manages CRM strategy, execution, reporting, and optimization across Email, SMS, and Push. You will use customer data to improve repeat purchase, retention, purchase frequency, and lifetime value. Key platforms include Klaviyo, Shopify, GA4, and RetentionX.
Key Responsibilities:
- Own DTC lifecycle, retention, loyalty, and reactivation strategy
- Manage Email, SMS, and Push CRM calendars
- Build welcome, replenishment, cross-sell, and win-back journeys
- Create segments using behavior, LTV, affinity, and lifecycle stage
- Turn testing and insights into actionable recommendations
Requirements:
- 5-7 years of CRM, retention, or lifecycle marketing experience
- Expert-level Klaviyo and Shopify experience
- Strong GA4 and RetentionX or similar platform knowledge
- Experience improving retention, repeat purchase, or LTV
- Strong analytical and cross-functional collaboration skills
Apply CRM expertise, customer analytics, and lifecycle optimization to strengthen Dermalogica retention and returning customer revenue.
Senior DTC CRM Lifecycle Manager in Toronto employer: Dermalogica Canada
Dermalogica Canada is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Senior CRM Architect, you will have access to cutting-edge tools and resources, along with ample opportunities for professional growth and development in a supportive environment. Located in a vibrant community, we prioritize employee well-being and offer competitive benefits that enhance work-life balance, making it a truly rewarding place to advance your career.
