Definity is seeking a Manager, Lifecycle Marketing & Personalization to lead B2B lifecycle marketing across broker and customer journeys. You will partner with Marketing Communications, Sales, Product, Analytics, and Technology to translate objectives into targeted programs that drive engagement, lead generation and growth. You will develop audience segmentation, journeys, and personalization, while advancing Definity’s lifecycle marketing capabilities and marketing technology.
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B2B Lifecycle Marketing & Personalization Lead in Winnipeg employer: Definity
Definity is an exceptional employer that fosters a collaborative and inclusive work culture, making it a great place for professionals in business development. With a focus on employee growth, the company offers hybrid work schedules, share ownership programs, and educational resources, ensuring that team members can thrive both personally and professionally. Located in Canada, Definity is committed to diversity and equity, providing unique benefits like paid volunteer days and support for various employee needs, making it a truly rewarding workplace.
