Manager, Quebec Marketing Strategy & Partnerships in Toronto

Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering. We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.

The Opportunity: This role is designed to accelerate Sonnet’s growth in Quebec by strengthening brand activation, building the connection between Marketing and the Contact Centre for sales enablement, advancing Quebec partnership marketing initiatives, and driving a French-first content strategy that improves discoverability across SEO and AI-driven search environments. The position serves as a cross-functional connector across Brand, Customer Experience, Pricing, Product, Underwriting, Partnerships, and Distribution teams to ensure Quebec-specific insights, cultural relevance, and performance priorities are embedded into all marketing initiatives.

What to Expect:

• Quebec Brand Activation & Production - 30%: Lead localization, activation coordination, and execution readiness for Quebec campaigns.
• Sales Enablement & Contact Centre Integration (Quebec) - 30%: Act as the primary marketing liaison to the Contact Centre, developing enablement tools and feedback loops.
• Partnership Marketing Strategy (Quebec) - 15%: Lead marketing activation strategy for Quebec-based corporate and affinity partners.
• French Content & Search Strategy - 25%: Support the execution of a French-first content roadmap focused on SEO, GEO, and AI-driven discovery.

Key Outcomes Expected:

• Stronger Quebec market activation consistency and campaign performance.
• Improved marketing-to-contact-centre alignment and conversion support.
• Increased impact and coordination of Quebec partnership marketing initiatives.
• Measurable improvement in French organic search visibility and content engagement.
• Enhanced cross-functional integration across Quebec growth initiatives.

What You Bring:

• 5-8+ years of experience in integrated marketing, partnerships, brand activation, or growth strategy roles.
• Strong understanding of Quebec market dynamics and cultural nuances.
• Experience collaborating with sales, distribution, or contact centre teams preferred.
• Ability to lead cross-functional initiatives without direct team ownership.
• Highly detail oriented; consistently follows copywriting, proofreading, and approval processes for marketing assets.
• Bilingual (French/English) required.

Salary Range: $88,000 - $138,000. High degree of proficiency with English required to service customers across Canada. Actual salary for the role may vary depending on work location and other factors including skills, education, experience, working conditions, and the local labour market.

This position is being posted to fill an existing vacancy. Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

This role requires successful clearance of a background check (including criminal checks and leadership references).